Paper Title

A STUDY ON CONSUMER AWARENESS TO PURCHASING GREY MARKET PRODUCTS

Abstract

A channel of unauthorized distribution of genuine brand-name goods is known as a gray market. Gray markets around the world compete with authorized channels of distribution for branded products and pose significant management challenges for global supply chains for brand owners. In order to better address this threat, brand owners must comprehend the behavior of sellers and buyers in gray markets. Online gray markets, a form of gray marketing that is expanding rapidly, have seen significant growth in recent years and provide us with an unprecedented opportunity to empirically investigate this phenomenon. The research paper examines the consumer\'s awareness of the benefits of purchasing goods from gray markets.
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Paper Title

ROLE OF WOMEN IN TELANGANA PEASANT ARMED STRUGGLE 1946-51

Abstract

This article will focus on Telangana armed struggle, which is one of the important topics. Introduction The contradictions existing within the socio-economic structures of India had contributed to the birth of several peasant movements in different parts of the country. The peasant armed movement took place between 1946 and 1951 in the Telangana region of the former princely State of Hyderabad. It was a multilingual State of three linguistic areas namely Telangana (eight districts), Marathwada (five districts) and Karnataka (three districts). The Telangana region comprised almost half the area of the State.
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Paper Title

STARTUP SUSTAINABILITY AS BUSINESS IMPERATIVE: ISSUES, CHALLENGES, AND PRAGMATIC STRATEGIES

Abstract

Startups play a pivotal role in driving innovation, economic growth, and job creation. However, their sustainability remains a critical concern in today\'s dynamic business landscape. This extended abstract delves into the multifaceted aspects of making startups sustainable, highlighting the key issues, challenges, and strategies involved. Startups are characterized by their agility, innovation, and potential for disruptive impact. While they hold promise for addressing societal challenges and fueling economic growth, their high failure rates and environmental impacts raise questions about their long-term sustainability. Entrepreneurs need to explore the sustainability of their startups by examining the various dimensions that contribute to their success or failure. Financial viability of a startup is the foremost and a perennial challenge as they need to secure funding and manage finances. Lack of sustainable revenue streams and over-reliance on external investments often lead to financial instability. Many startups operate in industries with significant environmental footprints. Balancing growth with environmental sustainability poses a considerable challenge, especially in sectors like technology and manufacturing. Startups must navigate social responsibility concerns, including ethical practices, diversity and inclusion, and community engagement. Failing to address these issues can lead to reputational damage and loss of stakeholder trust. Limited human, financial, and technological resources constrain startups\' ability to implement sustainable practices and scale their operations. Compliance with ever-evolving regulations adds complexity and cost to startup operations, particularly in highly regulated industries such as healthcare and finance. Rapid market changes, technological advancements, and competitive pressures create uncertainty for startups, making long-term planning and sustainability efforts challenging. In the light of several key challenges and issues faced by them, startups need to come up with pragmatic strategies that are viable and sustainable in the long-run. In this dynamic context, adopting lean principles helps startups optimize resource utilization, reduce waste, and improve efficiency, enhancing their sustainability and resilience. Collaborating with established companies, government agencies, and NGOs can provide startups with access to resources, expertise, and market opportunities to support sustainable growth. Embracing a triple bottom line framework—focusing on economic, social, and environmental outcomes—enables startups to balance profit with purpose and planet, fostering long-term sustainability. Achieving sustainability in startups requires addressing a myriad of interconnected issues and challenges while leveraging innovative strategies. By adopting a holistic approach that considers financial, environmental, and social dimensions, startups can enhance their resilience, mitigate risks, and contribute to a more sustainable future. An attempt is made in this Concept Paper to provide a comprehensive overview of the complexities surrounding the sustainability of startups, laying the groundwork for further research and practical interventions in this vital area of entrepreneurship.
KEYWORDS : Start-up; Sustainability; Entrepreneurship; Environment; and Resilience.