Paper Title

AN EMPIRICAL STUDY OF BIG DATA ANALYTICS IN INDIAN BANKING SECTOR

Abstract

Social media has opened new avenues and opportunities for organizations to connect with their customers easily, but the volume of data by way of communications about brands, products and services on different social platforms can be overwhelming. Big data analytics helps to quickly read all this data, provide an executive summary of what people like and don’t like about company brand or products and helps in providing valuable business insights. The Banking industry is a fast growing sector in India. In order to stay competitive, banks in India are taking the data analytics route to attract new customers, retain them, find opportunities to upsell and cross-sell and minimize their own losses. The aim of this paper is to study and understand the Big data Analytics, key characteristics of Big data, how to derive value from big data, the trend of data analytics, rethinking Data Management and capture how big data analytics is being successfully used in Indian banking sector, with respect to different aspects like Spending pattern of customers, Channel usages, Customer Segmentation and Profiling, Product Cross Selling based on the profiling to increase hit rate, Sentiment and feedback analysis, Security and fraud management.

Keywords: Big data Analytics, Banking, Data Management, Customer Behaviour Analysis, Spending Pattern Analysis, Transactional Analysis.

Paper Title

A NON PARAMETRIC ANALYSIS OF THE PERCEPTION OF TOURISTS ABOUT GOA

Abstract

It is Important for any governing body of a particular Tourist destination to be aware about the perception of Tourists about that place and what drives them towards visiting, revisiting and recommending that place to others, so that the important areas of tourist attractions can be identified and a focused approach can be adopted towards the development of those particular areas as first priority.
This research paper helps to gauge the perception of tourists towards the state of Goa which is a major tourist destination in India. For this purpose, a non-parametric analysis has been conducted on data gathered from Questionnaires circulated among Tourists describing their perception about Goa from among the following variables namely fun, relax, Alcohol and other intoxicants, Foreigners, Freedom, Breaking Taboo etc.
As a result of our analysis we have concluded that overall there is a positive perception of Goa among the tourists and they prefer to visit the place for Relaxation purposes and also for enjoying the scenic beauty of the place.
This analysis has been done so that policymakers along with all the stakeholders in tourism industry in Goa are aware of what the tourists are looking for and what they expect from Goa.
This will help in devising tourism policies in Goa in the long run and will ultimately lead to better tourist satisfaction and hence growth of the tourism industry in Goa.

Keywords: Non Parametric tests, Friedman Test, Kendall’s W Test, Cochran Q test, Perception.

Paper Title

A STUDY ON EMPLOYEE SATISFACTION AND PERFORMANCE AT CEMENT INDUSTRIES IN RAYALASEEMA REGION

Abstract

The purpose of the study is to find the level of employee satisfaction and performance of the employees of five Cement Companies such as Bharathi Cement Corporation Private limited, Rain Cements limited, Ultratech Cements limited, Penna Cements limited and Zuari Cements limited in Rayalaseema Region. Totally 150 questionnaire were distributed to the employees in anequal proportionate basis both executives and non- executives of five companies in Rayalaseema region.25 questions were developed on 5 factors: (a) Working Conditions; (b) Career Development; (c) Management attitude; (d) Interpersonal relationship and Compensation. 1-5 scale was used to measure the level of employee satisfaction where 1 stands for strongly agree and 5 for strongly disagree. The findings and inferences for each of the items have been presented in the forms of tables. The overall mean score is 2.04 with SD score 0.81 which revealed that the responses are consistent and almost majority of the respondents agreed that they are satisfied in their jobs and performance.It was conclude the organization has developed a strong value system which was incorporated across all the organization values.

Keywords: Working Conditions, Career Development,Management attitude and Employee Satisfaction &Performance.

Paper Title

A STUDY ON ROLE OF TRAINING AND DEVELOP0MENT IN AN ORGANIZATION DEVELOPMENT

Abstract

Training and development is the field which is concerned with organizational activity aimed at increase the performance of Individuals and groups in organizational concern. It is a combined role often called human resources development or human resource management. Development of “Human” resources is remaining competitive in the marketplace. Training focuses on doing activities to develop employees for their current jobs and development is preparing employees for future roles and responsibilities. It carry out an analysis that the objective of training and development is to creative learning organizations which ensure that employees through value addition can effectively perform their responsibilities, gains competitive advantage and seek self growth: this measurable performance resulting from efficient training and development, it enhance organization development. Everyone seems to be searching for the perfect measurement system to increase organizational capabilities, performance and link them with the business strategy. Human resource practitioners, organization development consultants, training managers, and senior managers realize that any training and development activities should eventually show a positive return and improve the bottom line. Hence, the training and development has an important role in the human resource management. It is a process transferring information and knowledge to employers. It is equipping employers to translate that information and knowledge into practice with a view to enhancing organization effectiveness and productivity, and the quality of a management of people. It should be considered along with education policies and systems which are crucial to the development of human resources. This study investigated the training and development practices at organization, the study aimed at finding out the nature of training and development policy. It further revealed that the policy is adequate in content and the awareness of the training and development policy among the organizations.

Keywords: Human Resource Development, competitive, development policy

Paper Title

ADVERTISING AND PROMOTION MANAGEMENT FOR INCLUSIVE GROWTH OF PRODUCT AND SERVICES

Abstract

Advertising is bringing a product or service to the attention of potential and current customers. Advertising is focused on one particular product or service. Thus, an advertising plan for one product might be very different than that for another product. In another way we can say “advertisement is any paid form of non-personal presentation of ideas, goods, and services through an identified sponsor”. Promotion keeps the product in the minds of the customer and helps simulate demand for the product. Promotion involves ongoing advertising and publicity. Advertising is a creating a market for the product. Without advertising the product may not be launched or sold in the market. Creating awareness through advertisement becomes a common practice for the organization it is common practice that the advertisement expenditure is a hidden expenditure for the product promotion. Advertisement is a creating a value for the product in the competitive market. Improper promotion of the product may lead to the failure for the product in the market. Quality, quantity and design will not create a value but advertisement gives value with creative interest on the product for buying it. AIDA (attention, interest, desire and action) is most important for any type of product advertisement.
Interest and awareness creation is possible only with the advertisement. Media selection play vital role in the promotion activities of the product and services in the market.

Paper Title

HUMAN RESOURCE MANAGEMENT AND INNOVATION PRACTICES IN ORGANIZATION

Abstract

An overview shift in focus from traditional production in the companies to Knowledge-Intensive Firms (KIFs) poses challenges for academics and practionar alike. In particular, effective management of an organization’s human resources has become a critical issue for ensuring sustained innovation capacity. The relationship between Human Resource Management (HRM) in Knowledge-Intensive Firms is however still aunexplored arena. The objective of this paper is to explore this relationship in an effort to identify the HRM practices that support innovation. Human resource management playing pivotal role in the modern management, to this end, the paper includes reviews of the literature relevant to HRM and innovation in Knowledge-Intensive Firms. On the basis of content analyses conducted on the case data, some preliminary conclusions are posited regarding the role of HRM in Knowledge-Intensive Firms. More specifically, the findings from this study suggest that while there are commonalities between HRM practices in traditional manufacturing companies and Knowledge-Intensive Firms, there are also important differences, especially in terms of staffing practices in the Organization. The paper contributes by offering recommendations for management of HRM in innovative Knowledge-Intensive Firms and potential avenues for research to further develop our understanding of how HRM can be more supportive to the innovations in Knowledge-Intensive Firms.
Keywords:HRM, innovation, knowledge intensive firms

Paper Title

E-BANKING IN INDIA-A CRITICAL REVIEW ON E-BANKING SERVICES

Abstract

Due to the widespread use of computer technologies in almost all aspects of life, organizations that are connected to the Internet started extending their services to their customers to include new applications and services that satisfy their customers? desires to make better businesses. One of these emerging applications is mobile banking. The term mobile banking (or m-banking) describes the banking services that the user can perform via a mobile device ubiquitously at anytime and from anywhere. In order for users to access their accounts, they need a mobile device and network connectivity. Therefore, sitting in front of a computer is not a requirement anymore; accessing accounts can occur while users are waiting their turn at the dentist clinic or relaxing at the beach This paper explores the opportunities of using mobile technology in the electronic banking (e-banking) sector to enhance existing banking services by moving toward m-banking using mobile devices and wireless media that can provide opportunities for ubiquitous access to the banking services as mobile technologies can be used at anytime and from anywhere. The technical problems encountered while using the mobile devices presents some technical difficulties and challenges for the e-banking. The proposed system covers: the customer services (user interface) and the security aspects. In the user interface part, banking facility is provided to the user through the mobile device to implement banking transactions. The model provides customers with the services: billing payments, transferring of funds, viewing of customer’s accounts and transactions, allowing the user to change his/her password and request a cheque book. The application takes into consideration security aspects; it satisfies the following security requirements: Authentication, Confidentiality and Authorization.
Keywords:e-banking, network, m-banking,confidential

Paper Title

HR MANAGEMENT ROLES AND SOCIAL RESPONSIBILITY IN CORPORATE ORGANIZATIONS

Abstract

HR managers are well positioned to play akey role in helping their organization achieve its goals of becoming a socially and environmentally responsible firm – one which reduces its negative and enhances its positive impacts on society and the environment. Further, human resource (HR) professionals in organizations that perceive successful corporate social responsibility (CSR) as a key driver of their financial performance can be influential in realizing on that objective. While there is considerable guidance to firms who wish to be the best place to work and for firms who seek to manage their employee relationships in a socially responsible way, there is a dearth of information for the HR manager who sees the importance of embedding their firm’s CSR values throughout the organization, who wish to assist the executive team in integrating CSR into the company’s DNA. And as high profile corporate failures such as Enron make all too clear, organizations that pay lip-service to CSR while neglecting to foster a CSR culture run the risk of damaging their corporate reputation if not their demise. Indeed, HR’s mandate to communicate and implement ideas, policies, and cultural and behavioral change in organizations makes it central to fulfilling an organization’s objectives to “integrate CSR in all that we do.” That said, it is important to understand that employee engagement is not simply the mandate of HR. Indeed people leadership rests with all departmental managers. HR can facilitate the development of processes and systems; however, employee engagement is ultimately a shared responsibility. The more the HR practitioner can understand their leverage with respect to CSR, the greater their ability to pass these insights along to their business partners towards the organization’s objectives in integrating CSR throughout their operations and business model.
Keywords:Role in Organization, Corporate social responsibility, financial performances, social responsibility, HR management.

Paper Title

HUMAN RESOURCE MANAGEMENT PRACTICES–A CRITICAL REVIEW

Abstract

The today’s office which is dynamic and competitive in nature, expect managers and employees of all levels to constantly improve and achieve the organizational objectives. The organization needs to continuously improve its human resource management practices such as reward management, human resource development, recruitment and selection and quality working life among others which have great effect on the organization’s performance. However, going by the current empirical literature available, this has not been achieved. Many researchers have only looked at the independent variables that influence organizational performance without taking into consideration the independent variables. Using a description approach, this paper compares and contrasts structures theories and related to the relationship between Human Resource Management practices and organizational performance in existing theoretical frameworks and findings of empirical studies in order to open the black box so as to get a better understanding of the relationship which would help in guiding organizations to attain their objectives and achieve high performance. This study was based on four supporting theories to develop a conceptual framework where the factors that are influencing, independent relationship between the Human resource management and organizational performance are proposed. The independent variable was HRM practices (reward management, training and development, recruitment/selection and quality working life) while the dependent variable was organizational performance. These were mediated by employee behavioral outcome which is an element of Human resource management practices. Leadership is the intervening variable. The study confirmed that there is a significant direct/positive relationship between the Human resource management practices and organizational performance. It further identified motivation as one of the factor which link between the two variables.

Keywords:Competitive, leadership, quality work life, reward, recruitment

Paper Title

MARKETING STRATEGIES IN BANKING SECTOR – A REVIEW

Abstract

Indian banking sector historically passed through five stages: pre-independence, post-independence, pre-nationalization, nationalization and post-liberalization stages. In all these stages, other than the last stage, marketing was always considered notto be a banker’s cup of tea. But today, it is considered to be an integral management function in the banking sector. India’sbanking sector has made rapid strides in reforming and aligning itself to the new competitive business environment.Traditionally, Indian banks have not really paid adequate attention to marketing and market research.The paper is review of marketing strategies prevalent in Banking Sector. In this era of matureand intense competitive pressures, it is imperativethat banks maintain a loyal customer base. Nowadays, banks realize the importance ofRelationship Marketing. Relationship marketing offers benefits to the banks, customers as well as employees of the organization. Relationship Marketing gives the banks way todevelop mutually beneficial and valuable long term relationships. These long term relationships are further helping banks in reducing operating cost and attracting new customers.

Keywords:Nationalization, strategies, marketing

Paper Title

A STUDY ON CUSTOMER PERCEPTION REGARDING REFRIGERATORS

Abstract

In recent days India is endorse a change in consumerism. The market is now primarily customer driver. Refrigerator segment is no peculiarity to this general trend. The purchase of refrigerators is now a common phenomenon among middle class and customer wants with various admirable features and new brands. The decision to purchase refrigerator is not a one man decision. Though the financial decision is taken by the main source of income of the family usually men is main source of income in Indian middle class families the decision regarding colour, brands and the like are taken by women i.e., wife. The present study is an attempt to study the perception of the customers towards refrigerators. The data has been collected through a structured questionnaire and the sample size of the present study is 200. The current study was conducted in Vijayawada.

Keywords:Customer perception, Customer satisfaction, Factors, House holds, Refrigerators

Paper Title

Progress in Term Lending Co-Operative Institutions: AGL- Development Banks & APCOB

Abstract

This research paper aims at briefly reviewing Cooperative Movement, its Need & Importance, growth /progress in term lending co-operative institutions. And Growth pattern of APCOB. and explaining how they are managed and organized. For expository purpose, technically, it divides into 3 Sections. Review of the cooperatives & Research Methodology are sketched in the opening Section. Primary coop. Land mortgage banks / agl. Development bank in A.P. is explained in the 2nd Section. Trends in Growth of APCOB examined in the final Section, along with concluding remarks .As the coop. movement began in India mainly as a channel to deliver institutional credit to ruralities and in particular to farmers and thereby to protect them from the clutches of moneylenders about 4/5ths of the societies deal with agriculture and within them 70% deal with credit. Along with the promotion of coops., RRBs (Regional Rural Banks) also are encouraged in rural banking. In view of these developments, today more than one-half of the total rural credit is delivered by the coops. and RRBs.

Keywords:PLMB, CLMB , APCOB,

Paper Title

DYNAMICS OF EMPLOYEE MANAGEMENT IN THE DIGITAL EPOCH

Abstract

The digital epoch is the times of net genres, shifting the conventional outlook of the business to a technology driven one. This era has evolved a diverse breed of employees; “digital natives”. The organizations are gearing their strategic procedures to pace with the times and retain the talent. The dynamics of managing employees or rather the natives is bestowed to Human Resource (HR) professionals. However, it requires the HR professionals to manage the people for the future. HR professionals have transformed with times. Their position has developed from being a department to a transformation catalyst; stimulating the technological changes in employees through effective employee management. They are the road to culture building process in the organizations. They have transformed the employees in this digital era, their workplace and the environment. An additional imperative facet the HR Professionals are fetching is the appropriate management of natives to this state-of-the-art technology of HR analytics, neuroscience and artificial intelligence in HR which is leading to a disruptive technology. However, this disruptive technology were further highlighted in these times. One more confront faced by HR is retaining right talent and developing the dormant potential of an employee. This paper attempts to converse these issues through the outlook of HR and the dynamics of managing the employees in this digital epoch.
Keywords:Digital, HR neuroscience in HR, HR analytics, disruptive technology, Artificial Intelligence (AI) in HR, employee management.

Paper Title

Traffic Flow Management Based on Theory of Queuing Models

Abstract

Today the population increased drastically which leads to formation of congestion by arising the different problems which show negative effect on the environment also produces major problems which were related with traffic management system and by observing the increased population. It was seen that the traffic management system is unexpected to scale to the projected increased in traffic over the next some decades by enhancing the co-ordination between controllers and the users of management system of traffic department could decreased the effect of observing traffic flow problems. In the current paper we summarized different models on the Basis of Queuing theory that has been proposed for collaboration of traffic flow management on the Basis of Queuing theory we can analyzed different issues of traffic Management System. The different the models presented in the paper on the Basis of Queuing theory developed a new approach towards the uninterrupted traffic
flow system.
Keywords:Traffic flow, Queuing Model, Collaboration, Uninterrupted.

Paper Title

IMPACT OF TV ADS ON CHILDREN

Abstract

Children constitute three different markets: the primary, the influencer, and the future market. Certain products are simply children’s products for which they are the primary users/buyers. Advertisements in all forms play an important role in informing the consumer choices of products and services. Children are key target for advertisers now a day. The potential consumption of various products is increasing day by day in the children and hence children have become key target to advertisers. Most of the advertising companies are targeting children and using children as models in TV ads. Keeping in view of the above, this research study is initiated to investigate the impact of TV advertisements on children.
Keywords:

Paper Title

IMPACT OF RURAL INFRASTRUCTURE ON AGRICULTURE PRODUCTIVITY
– A CASE STUDY OF ANDHRA PRADESH

Abstract

This paper examines the relationship between rural infrastructure and agricultural
productivity in the state of Andhra Pradesh. An analysis has been done between the districts of
Andhra Pradesh for the duration of 1990-2010. The paper presents a framework for the
availability and utilization of rural infrastructure for analyzing agriculture productivity. Present
and large, existing literature has emphasized the importance of providing adequate
infrastructure. However, the use of these infrastructures is not considered to explain the
difference in productivity. Development Index of Rural Infrastructure has been constructed using
key component analysis for availability and usage indicators. Random effects models are applied
to check that different categories of infrastructure affect agricultural productivity. Studies show
that the role of availability of infrastructure in rural areas is contributing to agricultural
productivity. The Infrastructure Utility Index has proven to be a positive determinant of
agricultural productivity. With the provision of infrastructure, fertilizer input is playing an
important role in agricultural development. Regardless of the fact that the variables that can be
considered in the availability of data are limited, this study left evidence in support of more
investment in infrastructure in rural areas while at the same time taking steps to maximize the
use of existing resources. Therefore it is important to invest in providing region-specific
infrastructure to solve inequalities across the region.
Keywords:

Paper Title

A STUDY ON ESTIMATION CRITERIAS IN HOME LOANS FOR HYBD SECTOR WITH RESPECTIVE TO DIFFERENT BANKS

Abstract

Home is a necessary piece of a person, who since his/her introduction to the world and adolescence, dreams to have living space of his/her own. Unique speculation expects credit to finish it and that is the manner by which the home advance comes into plan of things. Purchasing a house is dream for everybody. Attributable to the rising cost of properties, it has practically turned out to be unimaginable for a normal winning individual to purchase a home on a single amount installment. Along these lines, the idea of home advance has come in presence. There are plenty of lodging fund organizations and equivalent number of banks that offer home credits. The errand of choosing one organization and one offer for home advance in the midst of the thousands accessible choices have turned into an exceptionally complex assignment attributable to the expanding lodging money advertise in the nation. Aside from this, there are complex business languages and details that make this errand more troublesome. In this examination, I propose to give the essential data of home credit details, with the goal that when a man applies for the home advance, he/she can comprehend the rudiments and enable themselves to stay far from the tricking components in the market. I have likewise outfitted the sum distinction which we get from various sorts of credits that is settled and coasting rate of intrigue. Owning a house is one of life’s greatest desires of a person. Home advances are the most effortlessly available monetary supplement to buy a man’s fantasy home. An inhabitant or non-occupant person who is intending to purchase a house in India can apply for a home advance at the banks or Housing Finance Institutions. Once the greatest add up to put into the property has been chosen, the Housing Finance Institutions or Banks will tell the client that the amount he/she is qualified for and this designs out the financial plan.
Keywords:Housing Loan, procedure, SBI, AXIS, ICICI, interest rates.

Paper Title

IMPACT OF GOODS AND SERVICE TAX (GST) ON PRESENT TAXATION SYSTEM–A STUDY

Abstract

Goods and Service Tax (GST) is a comprehensive tax levy on manufacture, sale and consumption of goods and services at a national level. GST is a part of proposed tax reforms in India having an extensive base that instigate the applicability of an efficient and harmonized consumption tax system. GST has been commonly accepted by world and more than 140 countries have acknowledged the same. Generally the GST ranges between 15%- 20% in most of the countries. This study presents the GST Impact on the Economy, on the Government revenue, on the consumer and on the industry sector with the comparison of existing tax system in India. Conclusions may be drawn from the data collection from the various sources with suitable technique analysis.
Keywords:

Paper Title

CORPORATE FINANCIAL REPORTING PRACTICES IN EMERGING CAPITAL MARKETS

Abstract

Financial reporting is done by every business and organization to assess its financial performance. It is an indicator of how well or poor a company has performed in a particular financial year. Financial reporting involves preparation of financial reports or financial statements and then studying the overall performance of a company. Financial reporting may be defined as communication of published financial statements & related information from a business enterprise to third parties (external users) including shareholders, creditors, customers’ governmental authorities & the public. It is the reporting of the accounting information of an entity (individual, firm, company, government enterprise) to a user or group of users. A sound corporate financial reporting system is the cornerstone of a well-functioning market economy and the bedrock of a healthy financial system. The Asia-Pacific capital markets have experienced rapid growth over the last decade, with many of the emerging markets as key players in the global economy. The issue of corporate reporting for greater transparency has come up in the wake of such scandals and due to the process of globalization. The inability to understand and deal with financial data is a severe handicap in the corporate world.
Keywords:Corporate financial reporting, capital market, globalization, stakeholders