Paper Title

INFLUENCING FACTORS OF CITIZENSHIP BEHAVIOR AT WORK PLACE- A STUDY ON EMPLOYEES OF SELECT PROFESSIONS

Abstract

One of emerging trends at workplace, with regard to human resources management is to, guard their citizenship behavior.
Organizational Citizenship Behavior (OCB) is a different type of work conduct which are described as conduct of particular citizen and are also benefited to the company and are unrestricted, not precisely or clearly recognized by the proper bonus arrangement.
These behaviors are thought to have a significant impact on the capability and expertise of work teams and its companies, thus contributing to the comprehensive production of the organization.
It is important for each and every firm or institution to identify what factors govern this citizenship behavior of their employees, so that necessary initiatives can be taken to promote OCB, to ensure productivity and congenial relations at workplace. The study aims at identifying the employee perception and factors governing citizenship behavior of employees of select professions. Both primary data and non primary input sources have been used for the study. Descriptive statistics have been for the analysis. An observation disclosed that the both personal and organizational factors influence citizenship behavior.

Keywords – Human resources management, citizenship behavior, discretionary behavior, sufficiency of work.

Paper Title

RURAL MARKET IN INDIA AND IT’S STUDY: OPPORTUNITIES AND CHALLENGES

Abstract

Management Guru Mr.C.K Pralhad’s thought – In the process of expanding the market, it is said to be true that bottom of the pyramid at their future lines explores the rural market by grabbing an opportunity. Any of the (FMCG) Fast Movable Consume Goods in have decided very strictly, not to lose the opportunity as the companies of FMCG are drastically growing in the market with size of over Ts. 110,000 crore and there are also possibilities for FMCG to grow till Rs. 185,000 crore which comes to around ($ 37 billion) US dollars by the year of 2014 as the FMCG is the fourth largest in the economic sector.

Wide range of opportunities exists in rural market ex: startup markets, population in large numbers, making a first move in the market, with the available resources, many possibilities to enter into new markets, simultaneously these markets also create few challenges as well. Markets which have been growing rurally proved to be very significant. It has also become an very crucial aspect for different telecom operators in India.
Narrow population is a peculiar feature located at distance between each other, diversification, literacy rate which is very low, restricted purchasing power, rural consumers and their cash flow which is periodically proved to be not as interested as expected. Coverage of rural markets widely can help companies through various strategic marketing techniques which raises the scope of win-win situation and the techniques are: pyramid’s bottom, mode availability of 4A’s, acceptability, affordability (who can afford), providing awareness and marketing strategies which are innovative and adopted.

Rural markets are volume game rather than value game. This Paper tries to understand what rural markets are? Their traits, importance and challenges faced by the companies while penetrating these markets. Various observations have been described in this article and different contemporary systems initiated by FMCG (Fast –moving consumer goods.)

Keywords – Rural, Urban, FMCG, Cyclical cash, innovative, disposable income.

Paper Title

COMPETENCY MAPPING IN ELECTRONIC MEDIA – AN OVERVIEW

Abstract

Human Resource Management gurus have evinced of interest in organizational and human resource development professionals to develop core competencies especially for risk and disaster management. Organizations of the future have to rely more on their competent employees than whatever other resource.

It is a major factor that determines the success of an organization. Capabilities are the internal apparatuses for rousing representatives, coordinating frameworks and forms and controlling the business towards basic objectives that permit the organizations to increase their value. Skills give a typical dialect and technique that can coordinate all the significant HR functions and services.
Competencies incorporate the gathering of achievement elements essential for accomplishing imperative results in a particular employment or work part in a specific association. Achievement elements are combinations of knowledge, skills, and attributes. This article concentrated on Media generally and electronic media specifically. The information is collected from the various management people in the specified field to know the effect of competency in achievement of the organizational goals.

Paper Title

HUMAN RESOURCE PRACTICES: A CONCEPTUAL STUDY ON SERVICE

Abstract

The present paper makes an endeavor to find out and identify few obstacles of Human Resources in the domain of Service Industry in India with Context of various suggestions for (HRD) Human Resource Development practices. In India development of Human Resources and their methods developing both in private sector and public sector organizations. This paper reveals a good forecaster of organizational culture about HR practices that have been developed in context of economic development and industrial change. (HRD) Human Resources Development as a activity and as a basic move has to be focused on this developing and turn up role.
Managers in the companies would be encountered with the requirement to reorient culture; thinking and paradigms. Judgments were not big in number where ethics or companies’ perception is linked directly without any mediators to Human Resource Development and their methods in India. Service industry in India is playing a major role related to social and economic development in our country.
To achieve the growth factor, methods of HRD have been very important.

Keywords – Service sector, Human resources, Human resources development practices, challenges, trends.

Paper Title

Qualitative Analysis of Early Childhood Care and Education in Telangana State

Abstract

A study on intiial stages of Childhood Care and Education (ECCE) gives early adolescence practitioners and policymakers important education to use in making verdict on behalf of young infants and families.

The goal of (ECCE) Early Childhood Care and Education is to conform the perfectly available study or observation on a verdict to the knowledge and conduct of professionals or specialists and families [1]. It is found through a survey that many children could not go to school due to their economic conditions in the Telangana state. Majority of the children left the school are working in cotton fields and local cigarette rolling in Mahabubnagar district. In this regard the paper has presented a model that can become an integral model for both students and teachers point of view.

Paper Title

Consumer Perception of the E-Banking Services in India- A Study

Abstract

Development in IT and system networks can be seen through: Internet and Telecommunication facilitate the advancement of e-commerce at an international level.
Today, internet contribution as an important business tool developed a new type of trade worldwide. These positive changes have created a new kind of economy, which is also called ‘Digital Economy’. This made the financial institutions to take new initiative step to open up the E-banking services. It is an attempt to determine the development and future of Electronic- Banking in India.

The study analyses that Electronic- Banking which is a future asset of banking, if the banks modify their services and upgrade their information technology system, so as to survive in the emerging competitive situation. The study mainly attempts to research the customer’s point of view related to Electronic-banking and its services in India. It is expect that an observation or study is going to make a little change in contributing particularly in the areas or regions where E-future is accessible in the up-coming days 0orm the customers perception.

The primary objective is to find the response towards e- banking services rendered by various financial instructions in Hyderabad and Secunderabad region.

Key Words: E-banking, Information Technology, Consumer Perception, Globalization.

Paper Title

An Overview of Labour Welfare Measures in Andhra Pradesh State Road Transport Corporation (APSRTC)

Abstract

Care for Employee “attempts were made to make the workers life worthwhile” welfare also includes the satisfaction and advancement and ready to do anything for workers, Intellectual or social, of the employees over and above the wages paid which is not a necessity of the industry. “Employees welfare activities keep employees active and they also increase the motivation levels.
Legal and Non Legal schemes are of two different types of welfare schemes, related to employees. Health and Safety are the two major aspects of statutory scheme, which is a compulsory one for the employees, consent to the laws of governing, whereas the non statutory scheme is not a standard one which also differs from company to company and also industry.
The key aspiration of employee’s health and safety is to cultivate the employee’s life and to keep them happy. Advantages of non-statutory would result in kindness, civilization, humanitarian emotions. It is one of the best ways for caring, hearing, knowledgeable and involved.
It is also important to make sure that frontiers and employees irrespective of different levels of a particular organization are adjusted to the culture and sustaining according to the organization

Key Words: Welfare measures, employee’s satisfaction, Statutory Non –statutory.

Paper Title

A STUDY ON IMPACT OF RURAL ENTREPRENEURSHIP DEVELOPMENT PROGRAMME ON RURAL UNEMPLOYED PEOPLE OF WARANGAL DISTRICT

Abstract

Rural development is more than ever before connected to entrepreneurship. Institutions and individuals promoting rural development now see entrepreneurship as a strategic development intervention that could increase the rural development process. This paper is an attempt to find out the impact of Rural Entrepreneurship development programme conducted by Government to create awareness about the establishment of industry and Rural entrepreneurship that are beginning to deliver on the expected benefits of inclusive economic growth that helps in improving standard of living in rural areas in general and at the bottom of the pyramid in particular. Lack of education, financial problems, insufficient technical and conceptual ability it is too difficult for the rural entrepreneurs to establish an industries in the rural areas. Rural Entrepreneurship development programme is a unique programme started by the Indian government to promote agro based industries in the rural areas. The main intention to reduce the unemployment in rural sector as it became a big problem. The intention of this programme to reduce the migration of rural educated youth to urban and semi-urban areas, as development of villages and agro based industries are important for economic growth of the India as major people of India are depending on the rural sector or agriculture.
Key Words: Rural Entrepreneurship, agro based industry, technical, urban.

Paper Title

EMERGING TRENDS IN RURAL MARKETING TO BECOME AN REAL MARKETING

Abstract

Rural markets have become integral part of global market. The rural markets are growing at above two times faster pace than urban markets; not surprisingly. To explore and understand rural market is crucial for any marketers today. Rural market is like goldmine with lot of difficulties. The growing power of the rural consumer is forcing big companies to flock to rural markets. The rural market in India is currently witnessing an impressive growth primarily because of the significant improvement in purchasing power, increasing brand consciousness, and spread of proper communication network and rapidly changing profile of the rural consumers. Various studies have pointed out that the rural middle class in not only richer but are also growing faster than its urban counterpart.
Key Words: Rural market, communication, purchasing power, brand consciousness.

Paper Title

THE EVALUATION OF GREEN MARKETING MYOPIA IN INDIAN SCENARIO

Abstract

Marketing is defined as the process by which companies create value for customers and build strong customer relationships in order to capture value from customers in return (Kotler et al, 2010). Societal Marketing concept holds that marketing strategy should deliver value to customers in a way that maintains or improves both the consumer’s and society’s well being. An extension of the societal marketing concept is Green Marketing. According to the American Marketing Association, green marketing is the marketing of products that are presumed to be environmentally safe.

Paper Title

A Study on Impact of Corporate News on Stock Prices

Abstract

India is a developing country. Nowadays many people are interested to invest in financial markets especially on equities to get high returns, and to save tax in honest way. Equities are playing a major role in contribution of capital to the business from the beginning. Since the introduction of shares concept, large numbers of investors are showing interest to invest in stock market. In an industry plagued with skepticism and a stock market increasingly difficult to predict and contend with, if one looks hard enough there may still be a genuine aid for the Day Trader and Short Term Investor.

Paper Title

THE VISION AND NEW PROCESS OF MAKE IN INDIA

Abstract

Prime Minister Narendra Modi launched the Make in India initiative with the primary goal of encouraging multinational and domestic companies to manufacture their products in India. Prime Minister Narendra Modi launched the Make in India initiative on September 25, 2014, with the primary goal of making India a global manufacturing hub, by encouraging both multinational as well as domestic companies to manufacture their products within the country. Led by the Department of Industrial Policy and Promotion, the initiative aims to raise the contribution of the manufacturing sector to 25% of the Gross Domestic Product (GDP) by the year 2025 from its current 16%. Make in India has introduced multiple new initiatives, promoting foreign direct investment, implementing intellectual property rights and developing the manufacturing sector.The world’s ninth-largest civil aviation market with a market size of USD 16 Billion, the Indian aviation industry is expected to become the world’s largest by 2030. Growing 20% annually, it’s among the world’s five fastest growing markets. Growing at 14.3% annually, marked by rising standards of creativity and technical excellence, India’s media and entertainment industry is expected to reach revenues of INR 994 Billion by the year 2025. While contributing 7% to India’s GDP, India’s MSME sector provides employment to 117 million people and remains an essential partner for achieving socio-economic growth across both urban and rural areas. Employing over 6 lakh people and contributing nearly 2% of the nation’s GDP, India’s steel sector plans to further increase production to 300 million tonnes per annum by 2025. It targets 25 sectors of the economy which range from automobile to Information Technology (IT) & Business Process Management (BPM), the details of each can be viewed on the official site (www.makeinindia.com).
KEYWORDS: Make in India, Technology, business process, GDP.

Paper Title

MUTUAL FUNDS – AN AVENUE TO INVESTORS

Abstract

Mutual funds have become one of the most attractive ways for the average person to invest their surplus money. A mutual fund pools resources from thousands of investors and then diversifies its investment into many different holdings such as stocks, bonds, or government securities in order to provide high relative safety and returns.
Though not FDIC insured like banks, mutual funds generally provide more return than the current one to two percent obtainable through banks while still being one of the safest ways to grow investors‟ money. There are an endless variety of mutual fund investment choices depending on the degree of risk.
Most of the funds also offer retirement plan choices such as SEP, Traditional IRA, and Roth IRA. Things to investigate before invest in a mutual fund are how long the fund has been in existence, average annual rate of return, the tenure of the fund managers, investment objectives, type of companies the fund invested in, and costs the fund charges.
This paper explores the various types of mutual funds with its various features, pros and cons of different schemes and evaluation of mutual fund investments. This will help to the investors in many ways like, selection process to determine long and short term investment needs.

Paper Title

THE ROLE OF INFORMATION TECHNOLOGY IN COMMERCE

Abstract

This paper reports on the importance and use of information technology in commerce and management. It provides the scope of information technology that can be applied in management organizations to show that the greater the use of IT, the higher the organization performance. Empirical evidence is presented to confirm that IT use is increasing, in general, year on year, and is being implemented as a management information tool. Finally, a profile is presented of the typical components of a young management information system, within the context of a management accounting framework. It is suggested that, given the proven importance of IT to the organizations, a management information system should be developed that takes advantage of the opportunities offered by new technology, and that this, in turn, should lead to enhanced performance. Advancements in management information technologies in the past half-decade are bringing to organizations forms and functions unanticipated even a few years ago. The revolution in personal communication and computation power is changing organizational roles and tasks and is offering increased effectiveness and productivity to organizational designers who choose to take advantage of technological innovations.
KEYWORDS: Information technology,business,management.

Paper Title

Government Accounting Practices for Matching Grants A study on SGSY Scheme of District Rural Development Agencies (DRDA) Region wise analysis of Andhra Pradesh

Abstract

In this paper an attempt to analyze how efficiently Government organizations (DRDAs) have practicing Accounting system for implementation of matching grants scheme for 13 years period and its performance of receiving and allocating grants, and also differences between allocation and releases i.e., lapses of grants under SGSY scheme. We have used linear growth Rate (LGR), t-test, mean and simple averages as statistical tool for variation trends during the 13 years study period. Our study shows that how trends in allocating and releasing Matching Grants in Region wise analysis of AP DRDAs and factors (Accounting Practices) influencing for differences of grants allocated and released by the Central and State Governments. We have also made a survey on perception of accounting staff on existing system during the study period.
KEYWORDS:

Paper Title

ROLE OF DEVELOPING INFRASTRUCTURE FOR ECONOMIC PROSPERITY OF RURAL INDIA

Abstract

Infrastructure plays a crucial role for not just the country’s economic growth but also its progress in human development. The large magnitude of the rural population, their prevailing socio-economic conditions and the quality of life calls for an all-round development in rural infrastructure to achieve the long-cherished objectives of equitable and inclusive growth with social justice. It is a well-known fact that there is an urgent need to re-energise India’s rural economy, including both agricultural and the non-farm sector. A number of recent initiatives undertaken intend to augment the rural infrastructure level, which could contribute positively in this regard. Infrastructure development is also likely to contribute in improving the poverty scenario. Looking at the village-level infrastructural scenario for the states, the current analysis attempts to create a composite index of the infrastructure enjoyed by them, which in essence reflects their future growth potential.
KEYWORDS: Infrastructure, Economic, Human development, Growth

Paper Title

A STUDY ON CUSTOMER SHOPPING BEHAVIOUR IN RETAIL SECTOR

Abstract

The growing Indian retail market has attracted a number of foreign retailers and domestic corporates to invest in this sector. But the entry of foreign retailers is currently restricted by the Indian Government for protecting the large segment of domestic retailers. Before these restrictions are lifted there exists an opportunity for Indian retailers to equip themselves in facing competition from foreign players. The need to understand how customers shop and address their expectations on par with foreign retailers is the key for Indian retailers to compete strongly with foreign retailers. offers a more pleasant shopping experience, this fosters a good mood, resulting in greater spending. Apart from store choice factors, store atmospherics, as they impact on perceptions of shopping as a fun and enjoyable experience, are an important strategic tool in proper management for competitive advantage. Thus, in terms of modern retail context, the purpose of current research is to gain an insight into the formation of store satisfaction and loyalty. This importance of gaining a better understanding of loyalty is underscored by the impact of retail sector on the Indian economy.
KEYWORDS: Retailing, Marketing, Shopping, global economy

Paper Title

ROLE OF ORGANIZATIONAL POLITICS AS A MOTIVATIONAL TOOL FOR EFFECTIVENESS OF EMPLOYEES

Abstract

The inevitable and the pervasive thing in the organizations is Organizational Politics. Many people believe that organizational politics is all about misuse of power, hidden agendas and offensive and defensive strategies which alter legitimate flow of information. But it is important to understand that it can be beneficial to the organization if applied positively. Managers can think and apply various political strategies and tactics through which employees can be motivated. This paper tries to highlight how organizational politics if applied in line with code of conduct of the company, enhances the effectiveness of employees by motivating them towards productivity. This paper also highlights how important it is to exercise control over dysfunctional politics to avoid negative consequences.
KEYWORDS: organizational politics, political strategies, tactics, motivation, effectiveness, productivity, dysfunctional politics, negative consequences.

Paper Title

FUNCTIONING OF NONVERBAL COMMUNICATION-A STUDY OF THE PHYSICALLY HANDICAPPED PERSONS

Abstract

The concepts of nonverbal communication to the problem of social interaction between the disabled and the non-disabled. Due to the need to first define the problem, it is not possible here to suggest a program for direct action. Despite this time and space limitation, it is important to note that social skills based on communication through and by the body need to be conceptualized and taught to the disabled in a manner similar to the therapies developed for rehabilitating impaired motor and speech skills. The purpose of the paper focuses and explores about the functioning of nonverbal communication of the physically handicapped persons.
KEYWORDS: nonverbal, impairment, communication, functioning, handicapped

Paper Title

THE FACTORS INFLUENCING RURAL CONSUMERS WITH SPECIAL REFERENCE TO FMCG SECTOR

Abstract

The Indian market is a mix of growing incomes and aspirations of around 850 million consumers who inhabit 650,000 villages in the country. The rising double income consumers and the growing life styles of the customers are new significant attraction to this FMCG sector. There is a lot of market for FMCG sector here in the rural market. There are more than middle income households in the rural areas as compared to the urban. Consumption patterns in rural areas are also gradually mirroring those of their urban counterparts. Due to this changing trend and the size of the market, the hinterlands provide massive investment opportunity for private players. This made the FMCG sector proliferate into the rural market and has been successful in selling products to the middle and low income consumers. This paper observes the changing dynamics in the FMCG sector through the late 20th century, which forced the FMCG majors to revamp their product, marketing, distribution formats to meet the changing customer requirements or preferences. In the light of this, the study discusses some innovative customer-centric initiatives taken by companies It finally explores future threats and opportunities for the retailing and FMCG industry in India.
KEYWORDS: FMCG industry in India, Changing customer requirements, Changing demographics, rural market in India