Paper Title

ADVERTISING AND PROMOTION MANAGEMENT FOR INCLUSIVE GROWTH OF PRODUCT AND SERVICES

Abstract

ADVERTISING: Advertising is bringing a product or service to the attention of potential and current customers. Advertising is focused on one particular product or service. Thus, an advertising plan for one product might be very different than that for another product. In another way we can say “advertisement is any paid form of non-personal presentation of ideas, goods, and services through an identified sponsor”.
PROMOTION: Promotion keeps the product in the minds of the customer and helps simulate demand for the product. Promotion involves ongoing advertising and publicity. The ongoing activities of advertising, sales and public relations are often considered aspects of promotions.
MARKETING: Marketing is the wide range of activities involved in making sure that continuing to meet the needs of customers and getting value in return. Marketing is usually focused on one product or service. Thus a marketing plan for one product might be very different than that for another product. Marketing activities include “inbound marketing”. Such as market research to find out what groups of potential customers exist, what their needs are, which of those needs we can meet, how should meet them etc. Inbound marketing also includes analyzing the competition, positioning new product or service and pricing products and services. Outbound marketing include promoting a product through continued advertising, promotions public relations and sales
IMPORTANCE: The importance of the article is, total concentration is on the advertising and promotion which will become one of the important activities of the marketing department in any type of the organization. The success of the marketing is totally confined to promotion activities, here I have concentrated on what are the different types of advertising and promotional activities available and how efficiently utilizing them by the various organization its effects on the sales the company’s turnover.
OBJECTIVE: The Objective of the study is the how the advertising and promotion is helping the sales of one’s product, what are the main constraints in advertising, mainly concentrating on
• The effect of advertising on the sales of various organizations.
• Discussing the various advertising and promotion activities are following by the various companies. The total expenditure spent on advertising and promotion the effect of sales.
RESEARCH METHODOLOGY: Data is collected from different sources of secondary data like publications, magazines, articles,
Internet and also guidance of professionals, professor and various related text books.
CONCLUSION: Advertising is a useful and powerful media in promotion of product management which helps in finding out the people choices, interest and needs of the various markets where the product is offering. The effectiveness of the advertising and promotion cannot be ignored. Without advertising we cannot launch a product in market. It helps in create awareness in the market. We can say launching a product in to the market without advertising is meaningless

Paper Title

CHALLENGES AND ISSUES OF INDIAN RURAL BANKING INDUSTRY

Abstract

Regional Rural Banks (RRBs) were established in 1975 under the provisions of the Ordinance promulgated on the 26th September 1975 and followed by Regional Rural Banks Act, 1976 with a view to develop the rural economy and to create a supplementary channel to the ‘Cooperative Credit Structure’ with a view to enlarge institutional credit for the rural and agriculture sector. The Government of India, the concerned State Government and the bank, which had sponsored the RRB contributed to the share capital of RRBs in the proportion of 50%, 15% and 35%, respectively. The area of operation of the RRBs is limited to notify few districts in a State. The RRBs mobilise deposits primarily from rural/semi-urban areas and provide loans and advances mostly to small and marginal farmers, agricultural labourers, rural artisans and other segments of priority sector. The amalgamated RRBs also benefit from larger area of operation, enhanced credit exposure limits for high value and diverse banking activities. As a result of amalgamation, number of the RRBs has been reduced from 196 to 64 as on 31 March 2013. The number of branches of RRBs increased to 17856 as on 31 March 2013 covering 635 districts throughout the country.
MODERN economy may he called “bank economy”. The banking system spares the individuals and tile communities the trouble of stockpiling bulky chattels and enables them to attain domestic security and transact business by means of ever negotiable bank accounts. The importance of the rural banking in the economic development of a country cannot be overlooked. As Gandhiji said “real India lies in villages,” and village economy is the backbone of Indian economy. Without the development of the rural economy, the objectives of economic planning cannot be achieved. Hence, banks and other financial institutions are considered to be a vital role for the development of the rural economy in India. Regional Rural Banks (RRBs) were established in October 2, 1975 and are playing a pivotal role in the economic development of the rural India. The main goal of establishing Regional Rural Banks in India is to provide credit to the rural people who are not economically strong enough, especially the small and marginal farmers, artisans, agricultural labours and even small entrepreneurs. The present study is a modest attempt to make an appraisal of the rural credit structure and the role played by RRBs in the development of rural economy. The objective of this paper is to analyze the rural credit and the role played by the RRBs in the priority and non-priority sector landings. The study is diagnostic and exploratory in nature and makes use of secondary data. The study finds and concludes that RRBs in India has significantly improved rural economy.

Keywords: Regional Rural Banks (RRBs), NABARD, Bank Economy, Marketing Efforts, Indian Sectors, Banks, Loans, Savings, Time.

Paper Title

CHALLENGES AND OPPORTUNITES IN RETAIL SECTOR –AN OVERVIEW

Abstract

Indian retail industry is ranked among the ten largest retail markets in the world. Retailing is one of the pillars of the economy in India and counts for 35% GDP. The retail industry, the organized and un organized sectors have over 13 million outlets operate in the country and only 5% of them being larger than 500 sqft in size. The paper theme is to analyses finer strategic perspective for the retail sector in India and suggests measures so that the corporate strategists could incorporate the same both qualitatively and quantitatively. Based upon the qualitative judgment, a retail unit may be given an overall understanding about the expected performance that can further be corroborated by quantitative analysis. Emergence of a strong retail sector can contribute immensely to the economic development of any country. With a dominant retail sector, the farmers and other suppliers can sell their products directly to the major retail companies and can ensure stable profit

Keywords: Retail sector, GDP, Reliance. Vishal megamart.

Paper Title

E- BANKING IN INDIA: INNOVATIONS, CHALLENGES AND OPPORTUNITIES

Abstract

Banking is the lifeline of an economy. The present and future of any economy depends upon the success and development of banking. The objective can’t be achieved with the traditional banking as now is the age of technology. Indian banking industry, today, is in the midst of an IT (Information Technology) revolution. The competition among the banks has led to the increasing total banking automation in the Indian banking industry. Banking is a generic term encompassing internet banking, telephone banking, mobile banking etc. In other words, it is a process of banking services and products through electronic channels such as telephone, internet, cell phone etc. The concept and scope of E- banking is still evolving. The present paper has focused on the need and benefits of E-banking. It has also revealed the current status of financial innovations in Indian Banking sector. It also highlighted the challenges faced in E-banking and the opportunities available with the banks in E-banking.
The objective of the study is to analyze the services offered by the banks through the E-banking, the problems and challenges they are facing to serve the customer for utmost satisfaction. Opportunities available to extend services to all the areas to reduce the transaction time, quick service the needy people.

Keywords: E-Banking, RTGS, ATM, evolution.

Paper Title

LEADERSHIP LESSONS FROM MSD

Abstract

An organization, a team, a formal or an informal group should get proper guidelines every time to achieve the desired goals. There are the leaders who can run such organisations in a right direction. Leader is a person who influences the people and makes them to follow him with his behaviour. He does the right things in a right manner. The concept ‘Leadership’ is not so simple to understand. There are many attributes which should be possessed by a leader to ensure his team achieves the target. Every member of an organization or a team seeks proper co-operation and direction from the leader. Therefore it is very important that the leader should have the traits such as- good communication, encourage people, utilize resources effectively, manage success and failure, make decisions have personal influence, self-regulated etc. leadership is the combination of all these attributes. Leader should use it as and when required. Indian cricket team has got many captains so far as leaders. Mahendra Singh Dhoni is such a leader who sets an example to the young managers and leaders organisations. He has the ability to prove his leadership skills. Dhoni, the captain of India in one day and T20 formats, keeps motivated all his team members every time. He is very much reliable, cool, calm and able to predict the situation earlier. Under his leadership Indian cricket team has witnessed many joyful moments. He definitely sets the best example of leadership.

Keywords: Leadership, Dhoni.

Paper Title

CURIOSITY OF INVESTORS AND DEVELOPMENT OF REAL ESTATE MARKET IN INDIA

Abstract

The focus of this paper is to study the scenario of the residential segment of the real estate market in India. This paper begins with presenting the global economic outlook and then studies its impact on key housing markets world-wide. It then gives an overview of Indian residential real estate market and identifies the various growth phases and highlights the housing shortage. The real estate sector in India assumed greater prominence with the liberalization of the economy, as the consequent increase in business opportunities and labour migration led to rising demand for commercial and housing space. The real estate sector in India is presently worth USD15 billion and it is growing at a phenomenal rate of 30% per year. This sector is the second largest employer in India, after the agricultural sector. Having attained maturity, the real estate sector is attracting huge investments, especially (Foreign Direct Investment) FDI. Today, real estate in India addresses the demand for built-up space, from a variety of property segments such as offices, residential units, shopping malls, hospitality industry, manufacturing sector and logistics parks, to name a few. The real estate sector is also active in the establishment of SEZs and the building of townships; it is spreading to the smaller cities and underpins their growth. Infrastructure developments closely parallel real estate developments. This paper presents a panoramic view of the operations of Indian real estate sector in various property segments, the challenges faced by the sector and its prospects. This study examines the behavioural factors that influence the Indian Investors to invest in the Real Estate Market. Among the various factors that affect the tendency of investors to invest in the real market, certain factors are greatly influenced the investors at greatest extend while others at least level. From this study it is revealed that motivation from the real estate developers and brokers (mean value- 3.46) is most influencing factor and happening of uncertain events (mean value- 1.75) is the least factor that influences the investors’ investment behaviour. In this study, the behavioural factor like over confidence and the hypotheses regarding education, religion were analyzed and found that religious factor influences the Indian investors to invest in the real estate.

Keywords: Residential Real Estate, Economic Outlook, FDI, Infrastructure, Real Estate Market, Investment Knowledge, Investment Knowledge, SEZs (Special Economic Zones).

Paper Title

CURIOSITY OF INVESTORS AND DEVELOPMENT OF REAL ESTATE MARKET IN INDIA

Abstract

Employability has become the buzzword amongst potential workforce. There is widespread awareness of getting educated to get employable and successful in life. The same spirit is invariably seen in the youngsters who are seen thoughtfully selecting career options and making serious efforts to connect with worthwhile careers. The spirit has been valued by academicians and necessary value-added interventions are being identified, translated into initiatives at educational institutions. The basic purpose is to imbibe the spirit of ‘employability’ amongst youth to stand firm in the competitive world.
Everyone aspires for a great and sparkling career in life. After completion of academics, the prospective talent pool yearns for a break in a good organization. Apart from functional knowledge the candidates are required to have basic managerial fundamentals imbibed as traits whilst getting interviewed for a position and thereafter selected.
The transition from academic to professional world has its inbuilt anxieties, curiosity, expectations and desires coupled with tensions – firstly to get selected and secondly to get the first real job experience. With little known expectations of the talent pool from the employer’s there is high level of difficulty experienced during the entry level stages of the career. However, on experience of such models, it is vital that organizations focus on this concern and address the same with structured plan and greater rigour.
The initial stages of acquiring a job, further getting inducted into processes and policies do provide an impetus for a successful career for a fresher in any given domain. The phase also calls for effective on-boarding interventions coupled with series of management inputs to channelize, upgrade and uplift the talent pool. The seeds of Talent and competency get planted to further emerge into a fruit bearing tree of success.
The paper attempts to touch upon the intricacies involved in the professional value-adding processesat the Organization level and also provides major tips to ensure quick realization of objectives during the initial stages of career benefiting both – the employer as well as from the talent pool. A mutual collaboration invariably helps to improve the effectiveness and performance in a larger way.

Keywords:Talent, Skills, Competency, Manufacturing.

Paper Title

A REVIEW ON REGIONAL RURAL BANKS OF INDIA PERFORMANCE ANALYSIS WITH RESPECT TO TELANGANA STATE

Abstract

Regional Rural Banks are established under the provisions of an ordinance promulgated on the 26th September,1975 and the RRB Act, 1976 with an objective to ensure sufficient institutional credit for agriculture and other rural sectors. Reforms and mergers introduced by the government of India in consultation with Reserve Bank of India (RBI) and National Bank for Agriculture and Rural Development (NABARD) in the years 1994-95 to 2005-06 have yielded positive results in respect of key performance indicators such as number of banks and branches, capital composition, deposits, loans, loans and the trend of investments. The objective of this paper isto investigates whether the merger/amalgamation of Regional Rural Banks in India, undertaken in 2005-06 has helped improve their performance. Several committees have emphasized the need to improve the performance of these banks which play an important role in the rural credit market in India. The study is diagnostic and exploratory in nature and makes use of secondary data. The study finds and concludes that performance of rural banks in India has significantly improved after amalgamation process which has been initiated by the Government of India.

Keywords:Rural Credit Market, Performance, State Governments, Sponsor, Reserve Bank of India.

Paper Title

A STUDY ON PERFORMANCE APPRAISAL AT BHEL – CORPORATE R & D

Abstract

Performance appraisal has been the focus of considerable research for almost a century. Performance appraisal form can tell more about an organization than other indicators. There are multifarious forms used by different organizations in assessing performance of their employees. In the eyes of Human Resources Management practitioners, there could be standard form for performance appraisal. ‘Job Description’, ‘Performance Level’, ‘Performance Factors’, ‘Appraiser’s Additional Comments’, Appraisee’s Feedback’ are usual elements incorporated into such a standard form. This article focuses on EMAPPING in BHEL R&D which is basically a web based tool used in evaluating the performance of Executives. MAP (Moving Ahead Through Performance) help to deliver consistency and clarity on expected performance measures to appraises and appraisers alike.

Keywords:Performance Appraisal, e-Mapping, Cascading Effect, Key Result Areas, Core Competencies.

Paper Title

PERFORMANCE OF REGIONAL RURAL BANKS IN INDIA A STUDY ON TELANGANA GRAMEENA BANK IN TELANGANA

Abstract

The Regional Rural Banks were established “with a view to developing the rural economy by providing, for the purpose of development of agriculture, trade, commerce, industry and other productive activities in the rural areas, credit and other facilities, particularly to small and marginal farmers, agricultural labourers, artisans, and small entrepreneurs and for matters connected there with and incidental thereto”. The necessity of rural finance was felt to provide protection & reliance to rural people who rely highly on informal source of finance like moneylenders, landlords & traders etc. but they exploit farmers and small entrepreneurs by charging exorbitant rate of interest & force farmers to sell their product at low price to them. Rural people also face the risk of unpredictable production of crops due to high dependency on monsoon. The problems of finance suffer from lack of seeds, fertilizers, water supply and other facilities which lead to rural ineptness. Rural bank are providing finance to the weaker sections of society like small farmers, rural artisans, small producers, rural labourers etc, to provide finance to cooperative societies, primary credit societies, Agricultural marketing societies, Enhance & Improve banking facilities to semi urban, rural& other untapped market. The Regional Rural Banks help the rural people to come out from the financial problems and secured the financial assistance to agriculture in India. The study concentrated on Telangana Grameena Bank is of utmost importance in Telangana state to provide financial support to agriculture and performance of the bank in various Identified potential areas. This bank focused on the Continuous Rural Development, reaching the uncovered and being farmer friendly.

Keywords:Regional Rural Banks, Credit facilities to agriculture, Performance of APGVB, Economy.

Paper Title

BRAND LOYALTY AND CUSTOMER PERCEPTION

Abstract

Why certain consumers are loyal to certain brands and what influences such an adherence? What makes a consumer deviate from the norms? What makes a consumer willingly get bonded to products or services as a result of a deep-seated commitment?
A consumer is considered as a brand loyal whenever a consumer perceives that a brand is offering him the right product features and the desired level of quality, and hence repeatedly makes a conscious or subconscious repurchase of that particular brand. Perception influences the way consumers receive information. At the information search stage the communication campaigns should be informative in nature, so an advertiser should provide information about the product and its attributes to consumers.
To get the buyer to that level, a brand has to be positioned very effectively and should have the right marketing mix that can make a consumer get attached to it. The brand when it displays that distinct identity, it is then that it captures the audience’s attention.
Through this study let us see how we can use the web to connect with the customers and get them satisfied to the extent of making them brand loyal. How we can identify and acquire our high – valued customers and create an effective strategy to manage their responses and experiences such that it helps us to retain them and build them into loyal customers. How can we identify brand loyalty and what can we do to perceive it? A brand symbolizes a company. It gains the customer’s regard when it shows that it gives product or services differentiating it from the competition.
Keywords:Brand loyalty, Competition, Consumer, level of quality, Perception.

Paper Title

HRD PRACTICES AS KEY FACTORS IN ORGANIZATIONAL LEARNING

Abstract

Relationships between HRD practices and organizational learning were explored through a literature review. Organizations that learn and develop their HRD practices have more opportunities to obtain and integrate the nine HRD outcomes in the learning process: organizational missions and goals, top management leadership, environmental scanning, HRD strategies and plans, partnerships with line management, partnerships with HRM, trainers as organizational change consultants, influence corporate culture, and emphasis on individual productivity and participation.

Keywords: HRD Practices, Organizational Learning, HRD.

Paper Title

THE ROLE OF CRM IN SERVICE SECTOR – A KEY TO ACHIEVE CORE COMPETENCY

Abstract

Liberalization, Privatization, Globalization the key economic changes this past century have far reaching effects on the competitive environment in the services sector. The highly volatile business environment has led to manufacturing organizations being transformed into service organizations, bundling services with products.
Competition has never been fiercer than it is now. Market place success goes to those organizations that are able to adapt to the changing environment, that are
• Focused on maintaining and satisfying their key stakeholders
• Able to develop and manage value delivery networks with its customers and partners
• Able to nurture their core resources and competencies
Customers have emerged as the key players and means to achieve competitive advantage. Marketers are earnestly trying to retain their existing customers than acquiring new customers which costs six times more. CRM defined as a comprehensive strategy and process of acquiring, retaining and partnering with selective customers to create superior value for the company and customer, this article explores how service firms by initiating CRM programs in their organizations can achieve core competency.

Keywords: Competitive Advantage, Core Competency, Core Resources, Value Delivery Network.

Paper Title

PERFORMANCE OF MICRO SMALL AND MEDIUM SCALE ENTERPRISES

Abstract

It is well known that the MSME sector constitutes the spine of the Nation. Small Industries has been one of the major pillars of India’s economic development strategy since Independence. India accorded high priority to Small and Medium Enterprises (SMEs) from the very beginning and pursued support policies to make these enterprises viable, vibrant and over time, these have become major contributors to the GDP. Moreover, the MSME sector has weathered and overcome stiff competition in the post liberalization period in the domestic and International arena.

MSMEs have been regarded as the engine of economic growth and development all over the
world. This sector plays an important role in the growth of GDP in the economy as it creates employment opportunities at low capital cost. MSMEs are complementary to large industries as ancillary units and this sector contributes enormously to the socio-economic development of the country.
The Micro, Small and Medium Enterprise (MSME) sector is crucial to India’s economy. There are 29.8 million Enterprises in various industries, employing 69 million people. In all, the MSME sector accounts for 45 percent of Indian industrial output and 40 percent of the exports. Although 94 percent of MSMEs are unregistered, the contribution of the sector to India’s GDP has been growing consistently at 11.5 percent a year, which is higher than the overall GDP growth of 8 percent.

Paper Title

CHANGING CUSTOMER ATTITUDES IN RURAL MARKETS

Abstract

Attitude is considered as a relatively enduring organization of beliefs around an object predisposing one to respond to some preferential manner. Indian consumers are also associated with values of nurturing, care and affection. These values are far more dominant than values of ambition and achievement. Product which communicate feelings and emotions gel with the Indian consumers. Rural market is large and diverse in nature. Rural consumers check for the price tag. The product has to satisfy rural need and should offer value for money. It is not true that only cheap brands sell in rural markets. Marketers can use product and package design to influence their attitude. This paper conceptually explores how the rural customer attitude is changing and how companies are catering to their needs/wants.

Keywords: rural consumers, markets, attitude, product, change, companies

Paper Title

STRATEGIC ALLIANCES – A TOOL FOR SUSTAINABLE GREEN MARKETING

Abstract

In today‟s marketplace one would be hard pressed to find a more utilized buzz word than „„green‟‟ As environmental concern has quickly become a mainstream issue as a result of global warming nowadays, more forethoughtful companies would like to utilize green opportunities. “Green brand preference” will be a tool that differentiates the brand from its competitors. This paper presents the reasons for the companies to go green, challenges faced by green marketing and the strategic alliances as an approach towards sustainable green marketing for a competitive advantage.