AIJRRLSJM VOL 11, ISSUE 4 (2026, APR)aerfpublications2026-04-13T10:51:45+00:00
AIJRRLSJM VOLUME 11, ISSUE 4 (2026, APR) (ISSN-2455-6602) ONLINE
ANVESHANA’S INTERNATIONAL JOURNAL OF RESEARCH IN REGIONAL STUDIES, LAW, SOCIAL SCIENCES, JOURNALISM AND MANAGEMENT PRACTICES
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STUDY ON CHANGE MANAGEMENT, ORGANIZATIONAL CULTURE AND EMPLOYEE RESISTANCE DURING DIGITAL TRANSFORMATION IN BUSINESS ORGANIZATIONS
Kamal Kant Sharma & Dr. Mahesh Singh Rajput
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 | Paper TitleSTUDY ON CHANGE MANAGEMENT, ORGANIZATIONAL CULTURE AND EMPLOYEE RESISTANCE DURING DIGITAL TRANSFORMATION IN BUSINESS ORGANIZATIONSAbstractDigital transformation has become a strategic necessity for business organizations seeking competitiveness, innovation and operational efficiency. This examines relationship between change management, organizational culture & employee resistance during implementation of digital technologies. It highlights ineffective communication, lack of employee involvement, inadequate training & fear of job displacement contribute to resistance to change. These explore supportive organizational culture in fostering adaptability, collaboration and acceptance of new technologies. Effective change management practices, including leadership support, transparent communication, employee participation and continuous skill development are identified as critical factors for reducing resistance and enhancing transformation outcomes. Findings suggest that organizations that align digital initiatives with their cultural values and actively engage employees are more likely to achieve successful and sustainable digital transformation while improving productivity, innovation & overall organizational performance.
KEYWORDS : Change Management; Organizational Culture; Employee Resistance; Digital Transformation & Organizational Performance.
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