Paper Title

CARDAMOM MARKETING A STRUCTURAL REORGANIZATION IN AUCTION SYSTEM FOR GREATER TRANSPARENCY - A VIEW

Abstract

Cardamom is known as the ‘Queen of Spices’. It’s cultivated in three important places namely Kerala, Karnataka and Tamil Nadu. In Indian spices cardamom plays a vital role in economic development. Spices Board has introduced e-Auction for the first time for cardamom in Bodinayakanur, Theni District in Tamil Nadu. The Second e-Auction center was established in Vendamettu, Idukki District in Kerala and Sakalespur in Karnataka. In this paper discuss about the marketing channels of cardamom, functions of cardamom auction, price variation and emergence of e-Auction.
KEYWORDS : e-Auction, auctioneers, bidders, cardamom

Paper Title

IMPORTANCE OF GENERATING EMPLOYEE VALUE PROPOSITION (EVP)

Abstract

The study aims at understanding the importance in generating EVP (Employee Value Proposition), by considering its framework which stands on five basic pillars like employee benefits, affiliation, work content, career advancement and compensation system. It lays emphasis on the importance of organization culture and employer branding in EVP aspect to have a high performance organization. It considers the importance of alignment of employee’s perception about the organization culture and its customer’s expectation, which helps in improving productivity and performance of the organization.The study speaks about the multiple benefits of EVP like talent acquisition and retention, prioritizing the agenda, strong employer brand, and customer retention and satisfaction.
KEYWORDS : Employee Value Proposition, Employer Branding, Compensation Management, Talent acquisition, Career advancement, Alignment and Benefits

Paper Title

PERFORMANCE OF INDIAN MSMES

Abstract

To achieve Economic development of India, the Government of India with the Reserve bank of India aimed at providing financial assistance to those neglected sectors of the society which have the potential to grow. In the year 1968 the National credit council emphasized that credit should be provided to the neglected sectors called as priority sectors. Agriculture sector and Small-scale industries were identified as priority sectors. The objective of priority sector lending was to assist in economic development by improving the status of people in these priority sectors. As a part of this banks were advised to provide credit to the priority sectors and eventually made it mandatory for all the banks to provide credit as a percentage of the total bank credit. Narayana (2000) in his paper observed that post nationalization of commercial banks in India in 1969, the rural areas and non-banked areas were benefitted as many commercial banks expanded into these areas, lending to agriculture sector and small firms for almost two decades and the beneficial impact was seen. The purpose of this paper is to observe how MSMEs played a significant role in contributing to the economy in terms of the number of units started, employment generated by these units, increase in the production and helping in increase in exports
KEYWORDS : Micro, small and medium enterprise, Priority sector lending, economic development

Paper Title

LEGISLATION OF MENTAL HEALTH

Abstract

Mental health legislation plays an important role in implementing effective mental health services, particularly by utilizing political and popular will to reinforce national mental health policies. Enactment of mental health legislation can improve funding of mental health services, create accountability for those responsible for providing mental health services and overcome bureaucratic gridlock to ensure compliance with mental health policies and directives. WHO and international guiding principles for mental health care mandate that all human rights, including the right to privacy, informed consent, confidentiality, freedom from cruel and unusual treatment and nondiscrimination should be guaranteed through mental health legislation. . The growth of voluntary action for mental health care in the areas of suicide prevention, disaster mental health care, setting up of community mental health care facilities, movement of family members (care givers) of mentally ill individuals, drug dependence, public interest litigation to address the human rights of the mentally ill; research in depression, schizophrenia and child psychiatric problems are other major developmentsThe advantage of the Mental Health 1987 is that the act is conceptually steps ahead of ILA (Indian Lunacy Act), 1912, trying to keep pace with advances in psychopathology and psychopharmacology Mental health legislation should include integration with NMHP and NGO\'s to improve community and primary psychiatric services. Legislation should ensure the introduction of mental health interventions into primary health care. In developing countries like ours delivering mental health services through primary health services is the most viable strategy. Mental health legislation is essential for complementing and reinforcing mental health policy and providing a legal framework for meeting its goals. Such legislation can protect human rights, enhance the quality of mental health services and promote the integration of persons with mental disorders into communities.
KEYWORDS : Legislation, Mental, Health, Who, Community, National Health Policy

Paper Title

AN EMPIRICAL STUDY ON OCCUPATIONAL STRESS IN BANK EMPLOYEES

Abstract

Stress is a universal element and individuals in every walk of life have to face it. The employees working in different organizations have to deal with stress. Especially Bankers are under a great deal of stress due to many antecedents of stress .Stress is one of the most common work-related health problems in Hyderabad. This empirical study examines work-related stress as an issue of industrial relations. It outlines the various sources of Job stress. This study gauges the level of organizational stress present in the banking sector of Hyderabad. This study mainly focuses on the antecedents of job stress that is work life balance, work overload, employee relationships at workplace, job control and job characteristics. Information obtained from this study is expected not only to contribute to stress literature, but also to help in creating appropriate legal provision in stress management for the banks.
KEYWORDS : Occupational Stress, Job control, Overload, Bank Employees

Paper Title

IMPACT OF EMPLOYEE ENGAGEMENT ON EMPLOYEE TURNOVER INTENTION

Abstract

Employee Engagement is the best way to retain employees in the organization for a longer period. The study is to focus on the medical representatives of a leading Pharmaceutical Organisation where there is a frequent hiring at regular intervals of time. Employee engagement has become an important driver for retaining these employees as there is evidence to corroborate that engaged employees walk the extra mile and contribute more and are loyal to the organisation; therefore, to get more out of less, the logic would be that managers simply need to engage their people. Everyone seems to be on the path to get their employees engaged. An engaged employee tends to be more self-motivated, reliable and is attached emotionally with the organization and highly involved in his work assignments enthusiastically for making their employer successful. The study purposed to measure job engagement, job satisfaction and retention among the executives using the Job Engagement Scale, the Michigan Assessment Scale on Job satisfaction and to understand the association among the three variables.
KEYWORDS : Engagement, retention, job satisfaction, employee turnover.

Paper Title

DIVERSIFIED EDUCATIONAL BACKGROUND AND ORGANIZATIONAL EFFECTIVENESS:A HRM PERSPECTIVE

Abstract

Organizations are focusing more on recruiting diverse workgroups and they believe a diversified workplace can foster innovation and a healthy work environment with better organizational outcomes. The study is to focus on the medical representatives of a leading Pharmaceutical company where frequent hiring takes place at regular intervals of time. Understanding workforce diversity can make employees walk the extra mile and contribute more and be loyal to the organization; therefore, to get more out of less, the logic would be that managers simply need to understand workforce diversity and create a diversified climate. This research has purposed to measurethe impact of diversified educational background and organizational effectiveness (individual and organizational outcomes) among the executives using the Workforce diversity inventoryto understand the relationship between the variables.
KEYWORDS : Educational diversity, Workforce Diversity and Organizational effectiveness.

Paper Title

ROLE OF CHATBOTS IN MARKETING IN INDIAN CONTEXT

Abstract

Today consumers are connected with the organizations through multiple digital communication channels. Marketing content distribution through traditional channels has limitations in engaging the customers effectively.Chat bots has quickly emerging as a preferred channel for marketing communications due to the penetration of smart phones and digital transformation efforts by the Indian Government This paper has examined the role of voice bots in marketing functional area with respect to the service sector organizations in India. Consumer apprehensions have to be addressed about the validity and reliability of the chat bots responses against the customer queries. Chat bots works according to the programmed information and do not possess capabilities to answer unstructured queries. Since customers associate with the brands emotionally, chat bots need to be refined to understand the customer emotions and answer accordingly to win the customer trust. A few factors were discussed which need to be taken into consideration while designing customer centric bots.
KEYWORDS : Chat bot, Voice bot, Conversational commerce, Customer acquisition, Customer experience.