Paper Title

CONSEQUENCES OF JOB STRESS IN WORK PLACE

Abstract

Life in the organisation is quite stressful. Work pressures, meetings that never seem to end on time, unhelpful colleagues, tight schedules, critical bosses, incompetent subordinates and all the factors may all have a cumulative effect in making the lives of modern-day executives quite miserable. As per the medical explanation of the term “stress is the body’s general response to environmental situations”. In simple words, stress refers to an individual’s reaction to a disturbing factor in the environment Stress is the body’s reaction to any demand made on it. Major stress comes from having too much work, not having enough work, doing work that is unfulfilling, fearing a job layoff or not getting along with boss. Perceptions of events, whether positive or negative, activate stress. Stress is always bad – mild stress may improve productivity, severe stress persists for long periods of time, and it can be harmful.
KEYWORDS : working condition, stress management, work pressure, reaction

Paper Title

HOSPITALITY INDUSTRY IN INDIA: OPENING THE DOOR OF NEW OPPORTUNITIES

Abstract

Tourism in India has generated immense employment opportunities and is a vital source of foreign exchange for the country. As per the economic survey, tourism industry contributed Rs 2.21 trillion (US$ 36.21 billion) or 2.3 per cent to the country\'s gross domestic product (GDP) in 2013. It is expected that the contribution to rise to Rs 4.44 trillion (US$ 72.19 billion) by 2024. Present study focused on explores the existing and new opportunities in the tourism industry. Study was based on the data available on the different official reports and information. Thus, it was observed that, the Indian government has realised the country’s potential in the tourism industry and has taken several steps to make India a global tourism hub. Tourism in India accounts for 7.5 per cent of the GDP and is the third largest foreign exchange earner for the country. It was observed that medical tourism, cruise tourism, adventure tourism, rural tourism, agriculture and MICE tourism have the right potential to flourish and able to contribute more to the tourism industry. To develop quality tourism infrastructure at tourist destinations and circuits in the country the Ministry of Tourism has been making continuous efforts.
KEYWORDS : Medical Tourism, Cruise Tourism, Adventure Tourism, Rural Tourism, Agriculture and MICE Tourism.

Paper Title

A STUDY ON THE EFFECTIVENESS OF DIGITAL MARKETING IN THE CURRENT COMPETEIVE SCENARIO

Abstract

Marketers are faced with new challenges and opportunities within this digital age. Digital marketing is the utilization of electronic media by the marketers to promote the products or services into the market. The main objective of digital marketing is attracting customers and allowing them to interact with the brand through digital media. This article focuses on the importance of digital marketing for both marketers and consumers. We examine the effect of digital marketing on the firms’ sales. Additionally the differences between traditional marketing and digital marketing in this paper are presented. This study has described various forms of digital marketing, effectiveness of it and the impact it has on firm’s sales.
KEYWORDS : Digital Marketing, Promotion Effectiveness, Customer Reach, Media

Paper Title

A STUDY ON WOMEN CONSUMER ATTITUDE OF PURCHASING CAR

Abstract

In today’s competitive world, every company has to study consumer purchasing power and behaviours prior to develop a marketing plan for their product. This enables the marketer to understand who constitute the market, what and why the market buys, who participate in and influences the buying process, and how, when and where consumer buy. But such knowledge is critical for marketers since having a strong understanding of buyer behaviour will help shed light on what is important to the customer and also suggest the important influences on customer decision-making. Using this information, marketers can create marketing programs that they believe will be of interest to customers. Buyer behaviour is deeply rooted in psychology with dashes of sociology thrown in just to make things more interesting. Since every person in the world is different, it is impossible to have simple rules that explain how buying decisions are made. Contemporary approaches to business emphasize the importance of adopting a consumer focus. Marketing, in particular, begins and ends with the consumer from determining his or her needs to ensure post-purchase satisfaction. The economic status of the modern women has been greatly influenced by the rapidly changing environment they live in are exposed to, their education background and the commercial opportunities that are available to them. The combination of more employment opportunities for women had a large impact of the consumption habits of women OBJECTIVE OF THE STUDY 1. To analyze purchasing pattern of women consumers 2. To find of attitude of women consumer towards purchasing of car 3. To find out the factor influencing the women consumer in decision making
KEYWORDS : Economic, post purchase satisfaction, competition, modern.

Paper Title

GROWTH AND CHALLENGES OF RETAIL INDUSTRY IN INDIA

Abstract

The Indian Retail Industry is the fifth most prominent on the planet. Counting framed and muddled bits, Indian retail industry is one of the speediest making endeavors in India, particularly over the range of the most recent couple of years. Despite the route that at first the retail business in India was for the most part crazy, however with the change of taste and inclinations of clients, the Industry is getting more obvious nowadays and getting sorted out besides. The Indian Retail Industry is required to make from US$330 billion in 2007 to US$650 billion by 2016. As indicated by the tenth Annual Global Retail Development Index (GRDI) of A.T. Kearney, India is having a particularly solid progression genuine base that is the reason it\'s the ideal time to go into Indian Retail Market. Indian Retail Market addresses 22% of nation\'s GDP and it adds to 8% of the aggregate work. The aggregate retail spending is assessed to twofold in the going with five years. Of this, sorted out retail –currently making at a CAGR of 22%-is surveyed to be 21% of aggregate usage. The untidy retail part is relied on to make at around 10% for every annum with plans expected that would ascend from $309 billion in 2006-07 to $621 billion in 2015-16. This paper concentrated on changing face of Retail Industry, sorted out or tangled retail industry, certified players in retail industry also highlights the inconveniences went up against by the business in not too difficult to reach future.
KEYWORDS : Retail, Industry, Organized and unorganized sector.

Paper Title

RURAL MARKETING IN INDIA

Abstract

Marketing is a widely used term to describe the means of communication between the company and the consumer audience. Marketing is the adaptation of the commercial activities and use of institutions by the organizations with a purpose to induce behavioral change on a short-term or permanent basis. The techniques used in marketing include choosing target markets through market analysis and market segmentation, as well as understanding methods of influence on the consumer behavior. The marketing planning creates strategies for the company to place advertising to the dedicated consumer from a societal point of view, marketing provides the link between a society\'s material requirements and its economic patterns of response. This way marketing satisfies these needs and wants through the development of exchange processes and the building of long-term relationships. In case of nonprofit organization marketing, the aim is to increase the deliver an ethos message about the organization\'s services to the applicable audience. Governments often employ marketing to communicate messages with a social purpose, such as a public health or safety message, to citizens.
KEYWORDS : Rural Marketing, Indian Economy, Market Analysis, Market Segmentation

Paper Title

EMERGING TRENDS IN HUMAN RESOURCE MANAGEMENT

Abstract

Human Resource is of paramount importance for the success of any organisation. It is a source of strength and aid. In the present complex milieu, organisations are greatly influenced by changes taking place in internal as well as external environment, no business or organisation can change or exist or grow without appropriate human resources. Therefore human resource has become the focus of attention of every progressive organisation. In the changing world, the philosophy and perspective of HRM needs to transform and redesign. This paper attempts to spotlight the latest trends in HRM for the present century like employee engagement, Growth of gen Y employees, Work life integration etc.
KEYWORDS : Human Resource, Change , environment, progressive, employee engagement

Paper Title

QUALITY OF WORK LIFE –WITH RESPECT TO JOB SATISFACTION AND PERFORMANCE

Abstract

The increased complexity of today’s environment poses several challenges to hospitalmanagement during the next decade. Trends such as changing organizational structures, increased knowledge and specialisation, interdisciplinary collaboration, advancement of technology, new health problems and health care policy, and sophistication in medical education have a part to play. All these affect the nursing profession and skill requirements as well as their commitment to performance in hospitals. In view of this, hospital management has to ensure quality of life for nurses that can provide satisfaction and enhance job performance. In this paper, an attempt is made to review the literature on quality of life to identify the concept and measurement variables as well its linkage with satisfaction and performance.
KEYWORDS : Quality of work life, job performance, job satisfaction.

Paper Title

STAY INVESTED – STAY SECURED WITH LONGTERM INVESTMENT PLANS

Abstract

True financial independence comes not with money, but with knowledge and investment in long term investment plans. A long term investment plan is one that secures investors family and from any uncertainties and provides a stalk of financial support at times. Learning the right way to deal with money at every stage - whether earning, protecting, budgeting, saving, spending, leveraging, investing or insuring it, will create sustainable long-term wealth creation. Basically, all the long term plans are to be considered as savings plans. Perhaps, most of the long term investment plans are such that they assure financial freedom during elderly days of the life. Having an alignment between ones financial goals and their investment plan would only ensure a continuous and steady income at a later time and make best out of the present outflows and also the investor should periodically keep reviewing and refining portfolio allocation with changing financial goals. All the long term plans are crafted to meet the specific set of needs of its clients - be it an investment for higher studies, children marriage, building home or compensating medical issues at a later part of life. This paper focuses on such long term plans which would safeguard the investors’ future either by assisting at uncertainties or by providing a flow of income.
KEYWORDS : Financial independence, Long term investment plans, Sustainable long-term wealth creation.

Paper Title

THE ROLE OF MGNREGS ON THE AGRICULTURAL FARMERS IN TELANGANA

Abstract

This paper explores the relationship between migration, remoteness and chronic poverty in India. It addresses one of the key challenges for India, where growing levels of inequality and uneven growth have resulted in large sections of the population being excluded or adversely incorporated. Many of these people belong to remote rural areas and are chronically poor. They routinely migrate for work to smooth consumption, repay debts and invest in health and agriculture. Yet policy is poorly informed about migration and its relationship with chronic poverty. Furthermore, official datasets, which are the basis for policy formulation, do not capture circular and seasonal migration, both of which involve many more people than permanent migration do. The dominant view at the policy level is that migration, whether seasonal or permanent, is an impoverishing process which worsens urban poverty and destroys families. As a result of this simplistic perception, migrants have to travel, live and work in a policy environment that aims to control migration and is reluctant to treat migrants as full citizens at their work destinations. Unless something is done urgently to address the needs of the millions of poor migrants, India’s prospects for reaching the Millennium Development Goals (MDGs) will be severely compromised.
KEYWORDS : Poverty, Migration, Rural employment, Agriculture Labour

Paper Title

CRITICAL ANALYSIS OF TECHNIQUES USED TO IDENTIFY AND RETAIN KEY EMPLOYEES BY THE STAR HOTELS IN CHANDIGARH

Abstract

Hospitality industry has a very high attrition rate. There are some certain reasons for this high attrition, Like – Long and tedious hours of work, comparatively low remuneration. Highly stressful working atmosphere etc. In spite of this some organizations perform well, and they manage to retain people in key positions. The main motive of this research is to examine the relationship among employer’s and private hotel employees in Chandigarh and compare their attrition rate. Data has been collected by using a questionnaire. The questionnaire has been administered to the 3 star , 4 star and 5 star category employees of hotels in Chandigarh hotels. This research concludes that apart from retention of the employees in the hotels, by retaining the key employees quality services can be enhanced to guests visiting in 5 star 4 star and 3 star hotels in Chandigarh. It is further suggested that there may be scope for further improvement after retain key employees.
KEYWORDS : Hospitality, Retention, Employees , Hotel

Paper Title

JOB SATISFACTION OF WOMEN EMPLOYEES IN SELECT IT COMPANIES IN INDIA- A STUDY

Abstract

The role of women in corporate worldwide is undergoing a dramatic change. Today women share all fields with men, be it kitchen or in defense. Working women are no longer a rarity and are now accepted as an integral part of the working force. Indian organization has experienced a steady increase in the number of women employees and this pattern is bound to continue in the future as well. One of the key factor successes in organization is able human resource. For received in this aim is necessary personnel have high level satisfaction. Job life is one of the important parts of our daily lives which cause a great deal of stress. Due to the competitive nature of the job environment most of the people in the world are spending their time for job related work purposes resulting ignore the stressor those are influencing their work and life. And stress is a situation that creates excessive psychological or physiological demands on a person. This research work is focused on working women contribution in IT Companies towards company as well as nation development.“ Women in corporate world”is about: working womenin IT companies. It’s a study of women ideas, knowledge, skills, performances, abilities, dedication towards work , their capability to work under risk and stress full conditions, and their leadership qualities to lead towards success and more over it’s all about problems and opportunities for them. The purpose of this study is to explore the relationship between work stress and job satisfaction in the corporate world. Organization plays an extremely important role in the development of country.
KEYWORDS : Information Technology, Employees job satisfaction, Work Stress

Paper Title

INNOVATIONS IN BANKING SECTOR IN INDIA -A SPECIAL REFERENCE TO SOLAR ATMS

Abstract

Ever sense the nationalization of banks in India, this sector has been growing without leaps and bounces and catering to the needs of various segments of the society. Banking sector plays a very important and crucial role for the development of Indian Economy. There is a lot of new innovation which is emerged in Indian banking sector. These are ECS, RTGS, ATM, Debit &credit cards, mobile banking, e-banking etc. An attempt has been made in this paper to examine various innovations in Indian banking sector and also focused on solar ATMs, how these ATMs are working in India. In the present scenario Indian banking sector introducing solar ATMs to providing facilities in rural areas and also in urban areas to provide facilities to each and every person in the country. The beauty of these banking innovations is that it puts both banker and customer in win-win situation. Effective use of Technology spread in growth and development.
KEYWORDS : Innovation in banking, Solar ATMs, Protection of Environment.

Paper Title

GENDER AND DIVERSITY MANAGEMENT (Theoretical Concepts and Constructs used in Empirical Research and Current Literature)

Abstract

Diversity is more than just a passing blip on the corporate conscience. Over the past two decades it has become a major competitive factor for many companies and even something they are proud of. Yet others remain to be convinced. They want the business justification for diversity to be sound and demonstrable. To do that, it‟s necessary to address at least five major issues. They are: how does diversity (i) help an organization expand into global markets, (ii) help build brand equity, (iii) support the organization‟s human asset/resource strategies, (iv) build corporate image among our consumers, and (iv) enhance operational efficiency? Of necessity, building the business case for diversity in any given company will vary, but in general it can be stated in two compelling arguments: (i) For both large and small companies these days, the neighborhood in which they sell is the entire world, so it is essential that their workforces look and think like the world, in all of its ethnic, racial, and behavioral variety. (2) The demographics of almost every nation are changing so dramatically that over the coming decades it will be impossible for employers to fill their ranks with members of the traditional workforce. While we can make a persuasive business case for diversity, available research evidence also suggests that there are few direct positive or negative effects of diversity on business performance in terms of productivity, quality of work life, and bottom line. Some researchers even suggested that a more “nuanced” view of the business case for diversity may be more appropriate. In this context, we need to examine more closely that nuanced view and its implications for managers. For this purpose, an attempt is made in this Paper to examine the various theoretical concepts and constructs used in diversity and diversity management from the good amount of literature base as well as empirical findings available from qualitative and quantitative research studies.
KEYWORDS : Diversity, Diversity Management, Inclusion, „Field‟, and emic (ex post) vs. etic approach (ex-ante).

Paper Title

A STUDY ON FINANCIAL LITERACY RATE OF SELECT EMPLOYEES AT UAE

Abstract

Financial literacy has in recent years gained the interest of various groups including governments, bankers, employers, community interest groups, financial markets, and other organizations, private and public organizations. The importance of improving financial literacy has increased due to factors including the development of new financial products, the complexity of financial markets, and the changes in political, demographic, and economic factors. As a result of the increase in oil prices, the real gross domestic product per capita of the UAE has rapidly increased: Therefore, many locals now have extra money to save or invest, and look for investment opportunities. Moreover, with the highly competitive banking industry in the UAE, obtaining credit has been relatively easy. All the above factors make providing financial education an urgent issue. The purpose of this paper is to assess the financial literacy of the UAE individual investors who invest in the local financial markets. In addition, it examines the relationship between financial literacy and the influence of the factors that affect the investment decision. More concentration is given to the people who are employees of Private and Public sector. The financial literature became important for the citizens of every country to eliminate the problems in decision making of financial investment. Without the knowledge it is difficult to invest their hard earning money in various financial instruments excluding the fixed deposits in the banks or other financial institutions, as it gives minimum return compare to other financial instruments. Many investors will expect optimum earnings on their investments so the study is concentrated to know the percentage of people who is having financial literacy in UAE.
KEYWORDS : public sector, private sector, financial literacy, UAE, decision, financial institutions

Paper Title

IMPORTANCE OF SUPPLY CHAIN MANAGEMENT SYSTEM IN LARGE SCALE ORGANIZATION

Abstract

In the course of the most recent decade the idea of Supply Chain Management (SCM) has extended and has turned into a key subject on Operations Management range. . Compelling production network administration (SCM) has turned into a possibly important method for securing upper hand and enhancing hierarchical execution since rivalry is no longer between associations, however among supply chains. The outcomes demonstrate that more elevated amounts of SCM practice can prompt upgraded upper hand and enhanced hierarchical execution. Likewise, upper hand can have an immediate, positive effect on authoritative execution. The idea of SCM has gotten expanding consideration from academicians, advisers, and business chiefs alike. Major organizations have started to perceive that SCM is the key to building supportable aggressive edge for their items and additionally benefits in an increasingly crowded commercial center. The idea of SCM has been viewed from various perspectives in various assortments of writing, for example, obtaining and supply management, coordination and transportation, operations administration, promoting, hierarchical hypothesis, and administration data frameworks. Different speculations have offered bits of knowledge on particular viewpoints or points of view of SCM, for example, mechanical association and related exchange cost examination, asset based and asset reliance hypothesis, aggressive system, and social– political viewpoint.
KEYWORDS : Supply chain management; benefits, industry, Organizational performance

Paper Title

A STUDY ON MEASURES FOR REDUCING INCOME INEQUALITIES IN INDIA

Abstract

Many industrialized countries, developing countries, and countries that have recently made the transition from communism to market-oriented economies are characterized by high and increasing income inequality. Trends in income inequality have been understood to have ethical significance for different reasons. Some have argued that lessening income inequality is a valuable goal in itself. This essay, on the other hand, focuses on three instrumental reasons for pursuing economic policies that engender less income inequality, particularly in developing countries.
KEYWORDS :

Paper Title

A REVIEW ON THE PERFORMANCE ON COMMERCIAL BANKS IN INDIA

Abstract

In growing economy banks have promised major share of source of money for meeting the numerous obligations of their regulars, patrons and various organizations in day to day marketable environment, though the banks will produce revenue from the business transaction under the kindliness of fluctuations in their operations. The scope of study covers the data of public sector banks and private sector banks in India. It is found from the study that priority sector advances and agricultural advances of both the types of banks had improved manifold over the study period. But, they were still lacking behind to achieve the targets set for them by RBI in agriculture sector. It was observed that the performance of private sector banks in respect of all the parameters was better than that of public sector banks. It is suggested to increase the attention of both the public and private sector banks on the priority sector of the economy.
KEYWORDS : Public sector banks, private sector banks, priority sector, performance.

Paper Title

THE FIVE DIMENSIONS OF MONEY ATTITUDES AND THEIR LINK TO CHANGES IN LIFE SATISFACTION AMONG TAIWANESE ADOLESCENTS IN POVERTY

Abstract

The current study examined the factorial structure of money attitudes and the relationship between changes in money attitudes and life satisfaction (LS) by using confirmatory factor analysis and multiple regression analysis to analyze a 2-year longitudinal database. The representative samples consisted of 906 Taiwanese adolescents in poverty. Compared with other competing models, results provided support for the five-factor structure of the adapted money attitude scale (MAS). Findings revealed that the relationship between changes in MAS power/prestige and LS was negative, whereas the association between changes in MAS quality and LS was positive. The results also showed that changes in MAS retention/time did not relate to changes in LS. The present study contributes to the understanding of the association between poor adolescents’ money attitudes and their LS in a Confucian context from the perspective of upward social comparison. The findings suggest that avoiding overemphasizing the importance of money and reducing comparison orientation may be the effective methods of improving LS for economically disadvantaged adolescents in Confucian culture.
KEYWORDS : Money attitudes, Life satisfaction, Adolescents in poverty, Self-relevance Comparison orientation

Paper Title

CONTESTING PATRIARCHY AND CASTE: A CASE STUDY OF SAVITRI BAI PHULE

Abstract

This essay explores the subjectivity and agency of a woman in Western India who relentlessly fought against patriarchy and the caste system. Not much has been written about her. Savitribai was known only as the wife of Jyotirao Phule or a teacher of female education. However, this article argues that Savitribai took patriarchy head on and fought against child marriage, female infanticide, opened orphanages, worked for widow remarriage and female education. She created her own identity by coming out of shadows of her husband and became a bread winner and carried the mantle handed over by Joytirao Phule after his death. She was far ahead of nationalist discourse on women in 19th Century Colonial India.
KEYWORDS : Patriarchy, Caste, Inter caste Marriage, Orphanage, Socially Reforming Education, Female Subjectivity