Paper Title

IMPACT OF WELFARE PROGRAMMES ON THE EMPLOYEES PERFORMANCE AT TSRTC WARANGAL DISTRICT

Abstract

Warangal is a city in the south Indian territory of Telangana. It was the capital of the Kakatiya tradition from the twelfth to fourteenth hundreds of years, many complicatedly cut landmarks from this period actually stand. Among them are the remains of thirteenth century Warangal Fort and the Thousand Pillar Temple, worked in 1163. The idea of worker government assistance is energetic. Its wide perspective and items are leaned to change, contingent upon social and financial changes that happen in the public eye. Worker government assistance incorporates different administrations, advantages and offices proposed to representatives by the businesses. An association needs to give government assistance offices to their representatives to keep their inspiration levels high. This study investigates the significance of government assistance rule structures for understanding the impacts of the firm remuneration practices of the worker force.. The essential information for the review was gathered through a survey. The example size of the review was 50 and the example configuration took on was efficient irregular examining procedure.
KEYWORDS : Welfare Programs, Performances, Measures, Impact, Employee Satisfaction

Paper Title

CAPITAL MARKET:AN EMPIRICAL STUDY

Abstract

investment analysis. It provides a balanced presentation of theories, institutions, markets, academic research, and practical applications, and presents both basic concepts and advanced principles. Topic coverage is especially broad: in analyzing securities, the authors look at stocks and bonds, options, futures, foreign exchange, and international securities. The discussion of financial derivatives includes detailed analyses of options, futures, option pricing models, and hedging strategies. A unique chapter on market indices teaches students the basics of index information, calculation, and usage and illustrates the important roles that these indices play in model formation, performance evaluation, investment strategy, and hedging techniques. Complete sections on program trading, portfolio insurance, duration and bond immunization, performance measurements, and the timing of stock selection provide real-world applications of investment theory. In addition, special topics, including equity risk premia, simultaneous-equation approach for security valuation, and ItÔ’s calculus, are also included for advanced students and researchers.
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Paper Title

PRINT MEDIA AND ELECTRONIC MEDIA STRATEGIES ON CONSUMER PURCHASE BEHAVIOUR: A COMPARATIVE STUDY

Abstract

The present paper objective was to determine whether print media such as newspapers, magazine, Posters and Billboards are more or less effective than electronic media such as TV, Radio, internet and mobile ads in attracting consumers towards their respective products or services, this paper explained about how the both medias use strategies for attracting consumers. For that determinants like different media channels, media ads appeals, different types of media ads and media strategies used for my research work for comparing both Medias strategies. A sample of 417 consumers was selected with structure questionnaire for comparing both Medias. It was tested by the descriptive statistics, percentages, ANOVAs and independent sample t- test by using SPSS 20.0 version. The results showed that there is a significant difference in the mean variances in print media and electronic media with regard to diff. types of media channels, diff. types of media ads, media ads appeals, and media strategies Electronic media strategy have significant impact on consumer purchase behaviour.
KEYWORDS : Consumer, electronic media, print media, media channels, media ads appeals

Paper Title

A THEORETICAL STUDY ON MODERN ASPECTS OF PERFORMANCE APPRAISAL

Abstract

In the modern competitive world, the greatest asset of any organization is its “Employees”. Employee is an individual who delivers his service to the workplace where he is being employed. Today, there is a new way for reaping the best of the organization through “Performance Appraisals”. “Evaluate what you want - because what gets measured gets produced” ~ James A. Belasco. Performance appraisal is a concept that started in the early 20th Century. It is the process of obtaining, analyzing and recording information about an employee to evaluate and improve their performance. Performance appraisal is evaluated in terms of Quality, quantity, time and cost and also analyses the value that the employee adds to the goals of the organization. “Encouraged people achieve the best; dominated people achieve second best; neglected people achieve the least.” Best HR Practices comprises one of the important elements known as “Performance Appraisal” which is the most popular mantra for high organizational performance, which are believed to raise the morale and energy level of the employee. It becomes critical to every organization to improve the appraisal methods in order to increase the productivity. The present study focuses on modern methodologies of performance appraisal with special reference to the most recently introduced “720 Degree performance appraisal.” It sheds some light on how the modern methods of appraisal are different from that of the traditional methods. The study is based on the Secondary sources of information obtained from Journals and website articles, in order to analyze the modern methodologies of performance appraisal, to focus mainly on 360 degree and 720 degree performance appraisal, and to differentiate between the traditional and modern methods of performance appraisal.
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Paper Title

A PROJECT SYNOPSIS A STUDY ON TRAINING AND DEVELOPMENT AT ICICI BANK LTD

Abstract

Training and development is a necessary factor in the attainment of organizational objectives of any organization. In every organization exists some form training and development programme. The manpower has to be trained and developed in terms of quality and quantity so that they can effectivey and efficiently control the commanding height of our profit. The business organization has risen to this by providing the national Council for management education and training and the centre for management development schemes. It is important because it directs training and development towards organization need and aspiration. In Nigeria Breweries Plc there is already a formalized system of staff training and development in the organization to help it attain it objectives. This project paper is set for highlight the problems of staff training and development in the company and also to offer solutions to these problems. Training has become the buzz word in the dynamic competitive market environment.Human capital differentiates a great organization from a good one. Organizations investing in effective training and development for human resource tend to achieve both short and long term benefits. This study presents a literature review on the significant of training and development on employee productivity. Employees tends to become absolute, and therefore making the need to adapt to the continuous learning and updating of the skill and knowledge invaluable, due to the organizational, technological and social dynamics. Thus, in order for organizations to achieve optimum returns from their investment, there is imperative need to effectively manage training and development programs. However, the most vital asset of every organization under stiff and dynamic competition is its human capital. Training and development is an instrument that aid human capital in exploring their dexterity. Therefore training and development is vital to the productivity of organization\'s workforce.
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Paper Title

A THEORETICAL STUDY OF FINANCIAL PLANNING & FORECASTING

Abstract

Financial Planning and Forecasting is the estimation of value of a variable or set of variables at some future point. A Forecasting exercise is usually carried out in order to provide an aid to decision – making and planning in the future. Financial planning and forecasting represents a blueprint of what a firm proposes to do in the future. So, naturally planning over such horizon tends to be fairly in aggregative terms. While there are considerable variations in the scope, degree of formality and level of sophistication in financial planning across firms, we need to focus on common elements which include Economic assumptions, Sales forecast, Proforma statements, Asset requirements and the mode of financing the investments .In general usage, a financial plan can be a budget, a plan for spending and saving future income. This plan allocates future income to various types of expenses, such as rent or utilities, and also reserves some income for short-term and long-term savings. A financial plan can also be an investment plan, which allocates savings to various assets or projects expected to produce future income, such as a new business or product line, shares in an existing business, or real estate. Financial forecast or financial plan can also refer to an annual projection of income and expenses for a company, division or department. A financial plan can also be an estimation of cash needs and a decision on how to raise the cash, such as through borrowing or issuing additional shares in a company.
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Paper Title

POLITICAL LEGEND MUPPAVARAPU VENKAIAH NAIDU - A STUDY

Abstract

Politics is the way that individuals living in bunches decide. Politics is tied in with settling on arrangements between individuals so they can live respectively in gatherings like clans, urban communities, or nations. In enormous gatherings, for example, nations, certain individuals might invest a ton of their energy settling on such arrangements. These individuals are called legislators. Legislators, and some of the time others, may get together to frame an administration. The investigation of politics in colleges is called political theory, political examinations, or policy management. The current review is alos about such a pioneer named Venkaiah Naidu or Muppavarapu Venkaiah Naidu, wha is been assuming vital part in the improvement of different advantages and orchestrate extraordinary help otwards the country. Venkaiah Naidu generally contemplate the for individuals, by individuals and to the people.\"Today, there is a desperate need to teach the soul of administration since early on in the young people of this country. Present age of India ought to have awarenes of such an incredible political pioneer who made part of commitments to the country to help the general population.
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Paper Title

A STUDY ON \"EMPLOYEE ENGAGEMENT”

Abstract

In this research, we can study the employee engagement in the organization. Employee Engagement is a vital term. There are various factors which are affecting employee engagement. It can be defined in various ways. Nowadays employees can be switch their jobs thus it can affect to the organization. Therefore employee engagement and employee retention both are the important activity pool. Through the employee engagement, it can be easy for the organization to achieve the organizational goals. The employee engagement is an best key to organizational success. Because of employee engagement employees are motivated and get better work. Employee engagement is defined as employee can be feel passionate to their jobs and committed to the organization, put discretionary effort to their work. The organization only do not hire capable individuals but also grasping the mind as well as heart by every level of work. The research shows that how employee can be engage towards their jobs. In our country the Information Technology (IT) sector is an important sector. It can be contributed to productivity, employment and also agriculture service through new revolution in the Industry as Industry 4.0 or Fourth Revolution of Industry From the study on the employee engagement activities at WIPRO, it was found that the most of the associates are highly engaged with the company both intellectually & emotionally. Also the study infers that the associates are more pleased about the birthday bashes celebrations and external agencies giving presentations/seminar at WIPRO, however they expect more increased entertainment programs. Therefore the concern has to concentrate more on increasing the entertainment programs & recognize their personally preferred topics for external agencies presentations. With regards to the approachability & meetings conducted by the HR’s at WIPRO are convincing for the associates.
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Paper Title

A MODEL OF ASSETS AND LIABILITIES MANAGEMENT AT HDFC BANK LIMITED

Abstract

Asset Liability Management (ALM) is a strategic approach of managing the balance sheet dynamics in such a way that the net earnings are maximized. This approach is concerned with management of net interest margin to ensure that its level and riskiness are compatible with the risk return objectives of the HDFC bank limited If one has to define Asset and Liability management without going into detail about its need and utility, it can be defined as simply “management of money” which carries value and can change its shape very quickly and has an ability to come back to its original shape with or without an additional growth. The art of proper management of healthy money is ALM. The Liberalization measures initiated in the country resulted in revolutionary changes in the sector. There was a shift in the policy approach of from the traditionally administered market regime to a free market driven regime. This has put pressure on the earning capacity of co- operative, which forced them to foray into new operational areas thereby exposing themselves to new risks.
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Paper Title

A STUDY ON WORK LIFE BALANCE AT HINDUSTAN COCA COLA BEVERAGES PVT LTD

Abstract

Work-life balance is considered to be important for both, business practice and academic research. The literature shows that work-life balance is a central issue affecting wellbeing, as family and work are the most important elements of everyone\'s life. Any competing demands of work and family life cause conflict and negatively affect the wellbeing of workers. This study focused on assessing the impact of work-life balance determined by work-family conflict and family work conflict on the wellbeing of individuals employed in the private sector in India. Wellbeing was measured by levels of family satisfaction, work satisfaction and psychological distress. Quantitative research methods were used for the study, and a sample population was chosen amongst participants who were single and in a relationship, female and male,with and without children, by using a convenient sampling method. The study identified the existence of negative effects of poor WLB determined by high levels of work-family conflict and family-work conflict on family satisfaction. This study also confirmed negative effects of poor WLB due to high levels of work-family conflict on work satisfaction and psychological health. Negative impacts of family-work conflict on work satisfaction and psychological health were not supported. This study also showed that the main causes of work family conflicts were excessive.
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Paper Title

A STUDY ON HR POLICES AND PRACTICES AT KOTAK MAHINDRA BANK LTD

Abstract

Given the strategic relevance of Human Resources Management (HRM) in organizations and the lack of scientific instruments to measure employees\' perceptions about policies and practices of HRM, this study aimed to validate the Human Resources Management Policies and Practices Scale (HRMPPS) through exploratory and confirmatory factor analysis using the maximum likelihood method. The study has a quantitative design, but also included qualitative analysis required for the development of a scale. Employees from various organizations composed a sample of 632 people. Scale reliability was assessed by Cronbach\'s alpha and Jöreskog\'s rho. A six-factor model was generated showing high-reliability and good fit. Construct validity was provided through convergent and discriminant analyses. The factors were consistent with the literature review and explained about 58% of the construct\'s total variance. This study contributes to the scientific production in the area of Human Resources Management since HRMPPS can be used not only in relational studies but also as an evaluation instrument by managers who wish to improve their employees\' well-being as well as organizational outcomes.
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Paper Title

A THEORETICAL STUDY ON CONSUMER RELATIONSHIP MANAGEMENT

Abstract

CUSTOMER RELATIONSHIP MANAGEMENT is short for customer relationship management. The ideas behind customer relationship management are by no means new. Today it’s widely acknowledged that how you understand and treat your customers, goes a long way to determining your future success and profitability, and companies are making bigger and bigger investments to do just that. The concepts of customer relationship management have been in the air ever since people started exchanging things, but CRM as a term came into existence in the mid-1990s. Companies are already pouring billions of dollars into CRM solutions—software and services designed to help businesses more effectively, manage customer relationships through any direct or indirect channel a customer might use. That\'s why, the market for CRM technology is exploding. Since “the customer is always right” calls between the client and the employee, in Customer Care department, must be recorded in order to analyze the voice, to keep control on Customer-Employee relation. Companies that consider the relationship with clients as number one in their working process, face problems in “how to keep eyes on employees” and waste lots of time in hearing recorded calls. Since most of the CRM’s find difficulties in moving data from the company database to the CRM database, which would be expensive and wastes a lot of time. There is a need of a new tool that allows transferring data from existing database to server side where it can be previewed or imported to CRM database. Customer Relationship Management (CRM) is regarded has been changing over time, and is currently a phenomenon with considerable importance, not only for big organizations but also for Small and Medium Enterprises (SMEs), due to the competitiveness that presently exists. After the literature review about the theme, the research questions emerged were.
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Paper Title

TRAINING AS AN HRD TOOLS ICICI BANK LIMITED

Abstract

Human resource development is a capacity in associations intended to expand representative execution in administration of their boss\' key destinations. HR is basically worried about how individuals are overseen inside associations, concentrating on arrangements and frameworks. HR divisions and units in associations are regularly in charge of various exercises, including worker enrollment, preparing and advancement, execution examination, and fulfilling. HR is likewise worried about modern relations, that is, the adjusting of hierarchical practices with controls emerging from aggregate haggling and administrative laws. HR is a result of the human relations development of the mid twentieth century, when specialists started reporting methods for making business esteem through the vital administration of the workforce. The capacity was at first overwhelmed by value-based work, for example, finance and advantages human resource development, yet because of globalization, human resource development combination, mechanical headway, and further research, HR now concentrates on key activities like mergers and acquisitions, ability administration, progression arranging, modern and work relations, and decent variety and consideration.
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Paper Title

A STUDY ON “QUALITY OF WORK LIFE” AMAZON INDIA

Abstract

The main objective of this research is analysis of quality work life on employee’s performance. Quality of work life is fast becoming an imperative issue to achieve the goals and objectives of the organization in every sector be it education, service sector, organization sector, tourism, manufacturing, etc. attrition, employees commitment, productivity etc. depend upon the dimensions of quality of work life i.e. job satisfaction, organizational commitment, reward and recognition, participative management, work life balance, proper grievances handling, welfare facilities, work environment, etc. an organization offers a better QWL then it grows the healthy working environment as well as pleased employee. high QWL can give a result in better Organizational performance, effectiveness, innovativeness, etc. consequently, to contribute better life for all those peoples whom organizational members serve and with whom they deal and interact.
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Paper Title

A STUDY OF BRAND PENETRATION AND MARKETING ANALYSIS

Abstract

Insurance is a tool by which fatalities of a small number are compensated out of funds (premium payment) collected from plenteous. Insurance is a safeguard against uncertain events that may occur in the future. It is an arrangement where the losses experienced by a few are extended over several who are exposed to similar risks. It is a protection against financial loss arising on the happening of an unexpected event. Insurance companies collect premium to provide security for the purpose. Loss is paid out of the premium collected from people and the insurance companies act as trustees to the amount so collected. These companies have proposal forms which are filled to give details of insurance required. Depending upon the answers in the proposal form insurance companies assess the risk and decide on the premium. Insurance companies are risk bearers. They underwrite the risk in return for an insurance premium. the function of insurance is to provide protection, prevent losses, capital formation etc. hence insurance can be defined as a tool in which a sum of money as a premium is paid by the insured in consideration of the insurer’s bearing the risk of paying a large sum .it may also be defined as a contract wherein one party (insurer) agrees to pay the other party (insured) or his beneficiary, a certain sum upon a given contingency against which insurance is required.
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Paper Title

A STUDY OF SALES PROMOTION

Abstract

Promotion is one of the key factors in the marketing mix and has a key role in market success. Promotion is used to ensure that customers are aware of the products that the organization is offering. The promotional mix is the combination of the different channels that can be used to communicate the promotional message to the customers. The channels to be used are; advertising, direct marketing, public relations and publicity, personal selling, sponsorship and sales promotion. The importance of sales promotion has increased since the 1960’s and also the sophistication of methods used. Sales promotion is sometimes considered as an activity of less importance but companies increasingly realize the importance of having a well planed and structured program for sales promotion. All businesses need to communicate to the customer what they have to offer.
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Paper Title

CAPITAL MARKETING: AN EMPIRICAL STUDY

Abstract

functioning markets insure that both corporations and investors get or receive fair prices for their securities. In the literature on endogenous growth, the link between capital markets development and economic growth has received much attention. This paper examines the correlation between capital market development and economic growth in Romania using a regression function. The results show that the capital market development is positively correlated with economic growth, with feed-back effect, but the strongest link is from economic growth to capital market, suggesting that financial development follows economic growth, economic growth determining financial institutions to change and develop.
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Paper Title

A STUDY ON DERIVATIVES MARKET

Abstract

Derivatives market a significant role to play in a country\'s economic development. The study\'s objective is to investigate the effect on the underlying market volatility of financial derivatives (futures and options). Currently, financial derivatives have become increasingly popular and utmost frequently used in the world of finance. This has grown with an extraordinary speed all over the world that now it is called as the derivatives revolution. In India, the emergence and growth of the derivatives market is relatively more. Derivative. This article aims to study futures and options by considering a company derivative from Indian stock market. This paper aims at suggesting the best possible ways to investors to gain more profits in derivative markets. Trading in commodity derivatives on exchange platforms is an instrument to achieve price discovery, better price risk management, besides helping macro-economy with better resource allocation. Since the inception (2003) of national online trading on multicommodity exchange platforms, the trade volumes have grown exponentially
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Paper Title

A STUDY ON EMPLOYEE JOB SATISFACTION AND FULFILLMENT

Abstract

Our Environment which is existing today is highly mechanized due to various significant technological changes. It is deemed as a precious one new concept are emerging now a days and the importance of human resources increase over the years many theories relating to the development of human resources created the demand for the supply of efficient manpower. Many organizations today go in for the right person to choose and to make him as a part of organizations. Recent trends had evoked the need as well as their satisfaction the employees motivation increases there by the internal environment of the company is assured of real growth for the purpose many legislation have been charted in order to safe guard and also to provide various benefits to them. So it is a duty if organization to provide all these measure towards employees satisfaction level.
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Paper Title

AN EMPIRICAL STUDY ASSESSMENT OF MARKETING STRATEGIES

Abstract

Failure is an issue with small businesses globally; some owners of small businesses lack the knowledge of business administration and marketing strategies necessary to help ensure success. The purpose of this multiple case study was to explore what marketing strategies some coffee shop owners use to sustain business operations during the first 5 years of operation. Goldsmith’s 8Ps of marketing mix was the conceptual framework used in the study. Data were collected from semi structured interviews and a review of publicly available data and company websites. Data were analyzed using the principles of the content analysis method, which included identifying codes and themes. Findings indicated owners of successful coffee shops were actively engaged in the day-to-day business operations and in the community; provided premium products; used social media for marketing, promotion, and branding; used competitive pricing; were precise about the location; provided exceptional customer service and personalization, and had points of marketing differentiation to promote their brand. That could provide independent coffee shop owners with marketing strategies necessary to sustain business operations, contribute to new job creation and regional economic sustainability.
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Paper Title

A STUDY ON RISK MANAGEMENT

Abstract

The concept of \"risk management\" originally entered medicine in the United States from the insurance world as a consequence of the medical malpractice crisis. With the realization that much negligence-related injury in health care can be avoided, a positive concept of risk management has developed, complemented by a methodical approach to quality assurance. Risk management and quality assurance differ in their focus and methods, but they have in common the objective of identifying and eliminating risk factors and ensuring adequate standards of patient care. If risk management activities are to be fully accepted by health professionals it is important that the latter be taught to understand that the process is not a witch-hunt but a genuine attempt to learn from errors and thereby improve the standard of practice.
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Paper Title

A STUDY ON MARKETING STRATEGIES ON VISAKA STEAL PLANT

Abstract

The study and practice of marketing have broadened considerably, from an emphasis on marketing as a functional management issue, to a wider focus on the strategic role of marketing in overall corporate strategy (e.g., Kotler, 2000; Sudharshan, 1995). This broadening of the marketing concept, to include strategic as well as operational decisions, has resulted in an overlap between marketing and strategic management. Managers around the globe are recognizing the increasing importance for the firm to develop marketing strategies to compete effectively in worldwide markets. The emergence of a more open world economy, the globalization of consumers’ tastes, and the development of a worldwide commercial web all have increased the interdependency and interconnections of markets across the globe. In such a global environment, firms should develop their marketing strategy around three key dimensions (Zou and Cavusgil, 2002): standardization-adaptation, configuration-coordination, and strategic integration. Following Sudharshan (1995), we define a firm’s marketing strategy as the development of and decisions about a firm’s relationships with its key stakeholders, its offerings, resource allocation, and timing. Developing successful marketing strategies uses real market examples to demonstrate the development of effective marketing strategies. The Approach uses an organization’s mission and vision statements to guide the development of marketing goals, strategies and tactics. Central to the development of marketing strategy is the use of the marketing mix of price, place product and promotion. The Book neatly weaves the process of development a marketing strategy with the use of marketing mix. Throughtout the book examples are given to clarify the theories and guide the reader through the strategic marketing planning process. The first and perhaps the most important dimension of a multinational corporation (MNC)’s worldwide marketing strategy is related to the standardization or adaptation of marketing programs, such as product offering, promotional mix, price and channel structure across different countries (Jain, 1989; Keegan, 2000; Laroche et al, 2001; ). The second dimension of a worldwide marketing strategy focuses on configuration and coordination of a firm’s value chain structure across countries (Craig and Douglas, 2000; Hout, Porter and Rudden, 1982; Porter, 1986, 1990; Roth, Schweiger and Morrison, 1991). Finally, the third dimension is the strategic integration dimension which is concerned with how a MNC’s competitive battles are planned and executed across country.
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Paper Title

A STUDY ON FINANCIAL PERFORMANCE ASPECTS OF INSURANCE POLICIES

Abstract

Insurance is a tool by which fatalities of a small number are compensated out of funds (premium payment) collected from plenteous. Insurance is a safeguard against uncertain events that may occur in the future. It is an arrangement where the losses experienced by a few are extended over several who are exposed to similar risks. It is a protection against financial loss arising on the happening of an unexpected event. Insurance companies collect premium to provide security for the purpose. Loss is paid out of the premium collected from people and the insurance companies act as trustees to the amount so collected. These companies have proposal forms which are filled to give details of insurance required. Depending upon the answers in the proposal form insurance companies assess the risk and decide on the premium. Insurance companies are risk bearers. They underwrite the risk in return for an insurance premium. the function of insurance is to provide protection, prevent losses, capital formation etc. hence insurance can be defined as a tool in which a sum of money as a premium is paid by the insured in consideration of the insurer’s bearing the risk of paying a large sum .it may also be defined as a contract wherein one party (insurer) agrees to pay the other party (insured) or his beneficiary, a certain sum upon a given contingency against which insurance is required.
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Paper Title

A STUDY ON INTERNATIONAL TRADE FINANCE WITH REFERENCE TO ONLINE TRADING AND STOCK BROKING

Abstract

The overview of this article is to study on international trade finance with reference to online trading and stock broking has been done to know how the importer arranges for the issuing bank to open an Letter of Credit (LC) in favor of the exporter and it mainly focused on the issuing bank transmits the LC to the advising bank, which forwards it to the exporter. To know how the exporter forwards the goods and documents to a freight forwarder and to Study the freight forwarder dispatches the goods and submits documents to the advising bank. An elaborate work done to check the procedure in stock bro-king sector for international banking remittance as criteria. Analysis done by using SPSS to check the analysis of variance in particular companies listed.
KEYWORDS : Trade Finance, Stock, Foreign trading, ANOVA.

Paper Title

A STUDY ON EFFECT OF WORK RELATED VARIABLES ON WLB OF SELECT BPO ORGANIZATIONS

Abstract

Deliberations regarding balancing one\'s personal and professional lives have raged for years. Some people believe that it is possible to find a balance and enjoy the best of both worlds, while others believe that not enough is done to ensure that everyone has access to both. A new study has now shed light on a third perspective. More men than women believe it is possible to advance professionally while also enjoying family life. Nowadays, there is no gender difference in the workplace because men and women work in almost every field. In point of fact, many organizations assert that women are significantly contributing to the organization\'s advancement. The fact that women are becoming more prominent in various fields is a positive development. Women, on the other hand, are known to be successful in their fields only when they properly plan for work-life balance. The term \"work-life balance\" refers to the concept of setting appropriate priorities between \"lifestyle\" (health, pleasure, leisure, family, and spiritual development/meditation) and \"work\" (career and ambition). The objective of this paper is to ascertain the opinions of working BPO employees regarding the organization\'s ideas and policies, as well as the effects of those ideas on their lives, as well as the various factors that are affecting the employees\' work-life balance.
KEYWORDS : Employees, Profession, WLB