Paper Title

A STUDY ON MERCHANDISING IMPACT ON FMCG GOODS IN URBAN CITY OF HYDERABAD

Abstract

The movement of advancing the offer of products at retail. Marketing exercises may incorporate show strategies, free specimens, on-the-spot exhibition, valuing, rack talkers, uncommon offers, and other purpose of-offer techniques. As indicated by American Marketing Association, promoting envelops \"arranging engaged with advertising the correct stock or administration at the ideal place, at the ideal time, in the correct amounts, and at the correct value.\" Merchandising does not work in detachment. It is influenced by different elements like the association structure, the extent of retail association and stock to be conveyed. The capacity of acquirement of the stock is basic to the retail association, which influence the showcasing. Consequently, this paper endeavors to uncover the attention on the operations, promoting and advertising of retail locations. Retail is India\'s biggest industry, representing more than 10 percent of the nation\'s GDP and around eight percent of work. Retail in India is at the intersection. It has risen as a standout amongst the most unique and quick paced enterprises with a few players entering the market. The overwhelming beginning speculations required make back the initial investment difficult to accomplish and numerous players have not tasted accomplishment to date. The achievement of any retail operation is to a great extent in view of the retailer\'s capacity to give right merchandise to the client, at the ideal place, at the ideal time and at the correct cost. The two capacities to be specific marketing and store network administration are indispensable for the presence of any retail association.
KEYWORDS : Retail, Merchandise, consumer goods

Paper Title

DIGITAL MARKETING AND ITS REMONSTRANCE

Abstract

Marketing is an essential ingredient of today’s economy and the development of any economy depends upon many aspects and one of the prominent aspects is marketing. As technology and competition goes on increasing companies and organizations keeps on searching new ways to reach target customers and provoke them. One such way which has emerged in the recent times is Digital Marketing. This emerging concept has certain challenges and one has to critically evaluate them to be successful. This paper thus evaluates and enlightens the readers on the various challenges of digital marketing and thus providing them a further platform for collaborative research.
KEYWORDS : Digital Marketing, Sales, Marketing, Customers, Technology, Collaboration, Satisfaction, SEO, PPC, SMM, Content Marketing.

Paper Title

A STUDY OF COMMERCE EDUCATION IN INDIA - CHALLENGES AND OPPORTUNITIES

Abstract

The higher education system in India has grown in a remarkable way, mainly in the past-independence period, to become one of the largest organisations of its kind in the world. As a result today India’s 70 million student population is a force to reckon with. Among them are potential thought leaders-researches and academics-positioned at the helm of knowledge creation. Among them are entrepreneurs and executives of the future industry-ready and highly sought after. From among them emerges India’s massive workforce, the engine of its US$13trillion economy. Our universities today don’t face a shortage of academics ready to be recruited a faculty, just as our industries find adequate talent that can be inducted with minimal on-boarding. These issues are significant for the country, as it is now engaged in the use of higher education as a power full tool to build knowledge based information society of the 21st century. The paper is an outcome of a review of a substantial number of secondary sources on the current issues and challenges of higher education in India. The following are the two major areas, for the higher education in India and commerce education opportunities for the society and challenges of commerce education present completion world.
KEYWORDS : Higher Education, Commerce Education, E-commerce, E-banking

Paper Title

A COMPARATIVE STUDY ON PERFORMANCE OF MUTUAL FUNDS AND ITS SCHEMES IN INDIA

Abstract

India’s mutual fund market has witnessed phenomenal growth over the last decade. The consistency in the performance of mutual funds has been a major factor that has attracted many investors. Mutual Fund is one of the most effective instruments for the small & medium investors for investment and offers opportunity to them to participate in capital market with low level of risk. The performance of mutual fund schemes is dependent on the right strategy adopted by the fund managers in designing the portfolio. Among various investment modes, Mutual Fund is the most suitable investment mode for the common man, as it offers an opportunity to invest in a diversified and professionally managed portfolio at a relatively low cost.
KEYWORDS : Mutual funds, schemes, investors, banks