Paper Title

RESEARCH ON INTEGRATED MARKETING COMMUNICATIONS

Abstract

Promotion is one of the four major elements of the marketing mix. Therefore, an integrated marketing communications (IMC) strategy consisting of a combination of promotional tools could be an essential element of the businesses’ overall marketing strategy. Different promotional tools could foster an increased awareness of a company’s products or services, inform people about features and benefits, and move them to make a purchase. In this light, this chapter examines these promotional tools, individually. It suggests that effective IMC plans promote the companies’ products and services, by sending clear, consistent and complementary messages that are ultimately intended to turn prospects into customers. In conclusion, it posits that the marketing managers must consider the 6Ms (including the market, the mission, the message, the media, money and measurement) when they are preparing an IMC plan. Marketing is an integral part of every organization and the term marketing communications was initially seen to be a managerial task. Most marketing communication methodologies are focused on advertising, sales promotion, direct marketing and public relations. The new technological innovations provide an opportunity to enhance the visibility products and promotions. Further, they actively engage consumers through various media. Due to the continuous development and innovations in the digital media the original proposal of IMC frame work has become partially or fully obsolete.
KEYWORDS : marketing communications, product & services, promotional marketing

Paper Title

GROWTH OF ECONOMIC DEVELOPMENT IN ADMINISTRATIVE - A STUDY

Abstract

The concept of ‘development administration’ has been almost exclusively used with reference to the developing nations of Asia, the Middle East, Africa and Latin America.1 Perhaps it was first used by Donald C. Stone, although the term was popularized by Riggs and Weidner in the 1960s. Whatever its point of origin, the conceptual genre of development administration has been distinctively Western. Two interconnected Euro-American traditions converge in it. One of these streams of administrative thought is the result of an evolving trend of scientific management that began at the turn of the century with the administrative reform movement. The second current is the somewhat newer trend towards national planning and government interventionism that emerged as a direct consequence of the Great Depression, the Second World War and postwar reconstruction. Events between the collapse of the international economic order in the 1930s and attempts to establish a newer one at Bretton Woods and San Francisco in 1944 and 1945 welded these two currents of administrative thought into a new synthesis that could be termed crisis management and reconstruction administration.
KEYWORDS : political development, international economic order, economic growth, modernization, Marshall Plan.

Paper Title

SUPPLY CHAIN MANAGEMENT IN GOODS AND SERVICES

Abstract

Even though service zone is increasing globally, service productivity does now not grow as speedy as the scale and the position of this area. it could be stated that nice design and control problems inclusive of supply Chain management (SCM) within the provider region is turning into increasingly important and this importance will continue to grow over this century. provider deliver Chain management (SSCM) is an analogous structures method that is specifically suitable for turning in cellular services. in this paper, purchaser-dealer duality has been tested precisely and unique examples had been supplied for different bidirectional tiers of provider supply chains. fundamental factors and affects of SSCM were addressed and its variations with manufacturing SCM had been highlighted. This paper implies that SCM in services is extra complex than in manufacturing. major elements of SSCM which differentiate it from production have been emphasized as bidirectional deliver chains, perish capability and simultaneous control of both ability and call for. it\'s been talked about that SSCM may want to offer extensive blessings to carrier agencies, inclusive of flexibility in transport, dynamic scheduling and system orientation.
KEYWORDS : Service Supply Chain Management, Customer, Supplier, bidirectional.

Paper Title

ROLE AND IMPACT OF LEADERSHIP IN DIGITAL ERA IN 20TH CENTURY

Abstract

The role of leadership in digital business transformation is a topical issue in need of more in depth research. Based on an empirical investigation of eight Finnish organizations operating in the service sector, we gain understanding of the role and focus of leadership in the context of digital business transformation. Through aqualitative content analysis of data from 46 interviews, the four main leadership foci of digital business transformation are found: strategic vision and action, leading cultural change, enabling, and leading networks. The findings are discussed in the context of extant research on leadership and digital business development.
KEYWORDS : Digital era, Leadership, Qualities, Traditional, Review, Adopt, Strategies, Firm

Paper Title

SENARIO OF EFFECTIVE MATERIAL MANAGEMENT ON PRODUCTION IN MANUFACTURING COMPANIES

Abstract

This study investigates the effectiveness procurement on material management in manufacturing industries. The primary objective of the look at was to assess the effective procurement it effect on materials management in manufacturing industries. Specifically, the examiner intended to assess how inventory control systems and lead time affect material management. The empirical evaluation of the take a look at targeted mainly at the Nigeria Breweries. The target Population of the observe changed into 56 employees of Nigeria Breweries. A pattern of forty nine respondents turned into selected from this populace the use of the stratified random sampling technique, where 7 departments, which without delay cope with materials, were decided on which include: manufacturing, Purchasing, great Control, Warehouse/save, Human Resource Development, Finance and audit and bodily Distribution departments .Data changed into accrued through a established questionnaire, consisting specifically of closed ended and open-ended questions. The information became analyzed thru descriptive statistics consisting of mean, popular deviation, median and probabilities. Results showed that there was massive relationship between effective procurement and material management Because of inventory manages machine involvement. Further, consequences showed that lead time became extraordinarily enormous to organizational performance through acquiring and turning in the needed substances within the shortest impossible. The Study advocated that a whole lot of emphasis want to be directed to materials control in dairy businesses so that you can gain massive value savings, reduction in wastes and manufacturing expenses and to obtain growth in profitability and product exceptional, consequently improving the organizational overall performance. The look at recommended that dairy organizations undertake using Information Communication Technology (ICT), use of right codes in all substances, and the personnel gain knowledge of on the usage of inventory control systems.
KEYWORDS : Materials management, Procurement, Organizational performance, Production costs, Procurement procedure, Profitability

Paper Title

THE IMPACT OF MOTIVATION ON EMPLOYEE\'S JOB PERFORMANCE IN AN ORGANISATION

Abstract

Motivation suggests a critical sizeable element in all personal and public corporations. Organization cannot run and cannot gain their choice goals and goals without motivating their employees. Motivation shows a crucial significant part in all personal and public companies. Organization can\'t run and cannot obtain their desire goals and objectives without motivating their employees. Regression evaluation is carried out to locate the effect of employee motivation on employee’s overall performance concerning four variables employee motivation, employee overall performance, intrinsic rewards and worker perceived schooling effectiveness. The consequences of this observe show that substantial and fine relationship exists between employee motivation and worker overall performance. This have a look at concludes that employee perceived schooling effectiveness has a terrible courting with motivation. It is also proved from to their responses, they had been furnished with the training publications however this schooling became not carried out with the aid of them in their ordinary teaching as they taken into consideration it to be ineffective. They have been no longer happy with the training furnished to them and this affected their motivation to train.
KEYWORDS : Employee Motivation, Employ Performance, Intrinsic Rewards, Employee Perceived Training Effectiveness.

Paper Title

EFFECT OF INVENTORY MANAGEMENT PRACTICES ON FINANCIAL ORGANISATION

Abstract

The consistent increase in the demand for products and services in various facets of the economy brought about effective and efficient carrier shipping to shareholders. Inventories represent the greatest part of current asset of large majority of companies. Because of that, a large amount of fund is committed in it by organizations. The General goal of this take a look at was to have a look at the effect of inventory management practices on monetary performance. Descriptive research was considered prior to quantitative research design as it provided an overall overview as to what variables to test quantitatively. The target population of this study was employees involved in accounting, finance, logistics, and procurement departments as shown by the Human Resource Management department. Since the target population of the examiner is a small number, the researcher preferred to use a census by considering the total population as sample. The researcher collected primary and secondary data. Primary Information have been gathered via questionnaires and interview whilst the secondary information have been accrued from the Audited stock statements for the beyond years. The collected records were first tested and checked for completeness and comprehensibility. Means, widespread deviations and frequency distribution have been used to research information. Data presentation became carried out by way of using frequency tables for easy information and interpretations. Management practices is a competitive tool in the organization for knowing its corporate aggressive approach; statistics sharing and a channels courting have an effect on the overall performance of the producing companies and decorate productiveness.
KEYWORDS : Inventory control practices, monetary performance.