Paper Title

GROUPS DEVELOPING WOMEN IN INITIATING EMPOWERMENT

Abstract

The concept of Self Help Group was the essence of GandhianSarvodaya which aimsat Gram Swaraj Norm which means ‘of the people, by the people and for the people. Self HelpGroups have been recognised as an effective strategy for the empowerment of women in ruralareas bringing them together from all spheres of life to fight for their right cause. People of samevillage or area from 12 to 20 members join as groups where they can in their economical andsocial status bring about all the success. The heart of oneness brought among the group. TamilNadu Government had facilitated them to market their products through exhibitions. The mission of Self Help Groups is to inspire a new generation of woman and man to work together forequality, sustainable development and Communal Harmony. Being a member in the groupbecomes socialised soon after the birth Socialisation is a process of learning through whichacquires the habits and patterned behaviour. It designates all of the social processes andpressures by which the norms and standards of a group or community are inculcate in the beliefs and behaviours of the individual members. According to Ross, “socialization is the developmentof We – feeling in associates and their growth in capacity and will to act together. “The socialorder is maintained by the agencies of socialization. Family is the most important primary group or agency that brings socialisation which develops the personality of the child .EducationInstitutions shapes the mental traits of children”. Social Institutions: - Religious, Political andCultural Institutions influence and develop the personality of a child
KEYWORDS : Women, Self-help, empowerment, members, groups, theories, formal

Paper Title

CORPORATE CULTURE AND COMPANY RITUALS IN BUSINESS

Abstract

All organizations have rituals — from the mundane everyday routines (coffee breaks, tea time) to major, less frequent events like annual meetings and retirement parties. Smart leaders, however, recognize that rituals like these and others are levers for improving the organization’s performance and they take the creation and nurturing of rituals very seriously. It’s a subject that I study closely, focusing particularly on the lessons that can be found for business leaders from the world of sport.
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Paper Title

CONSEQUENCES OF WRONGFUL TERMINATION

Abstract

It is occasionally necessary for small business owners or managers to fire an employee. This is an unpleasant fact of life in the business world. Most employers won\'t terminate a worker without good reason. However, firing an employee can leave your business open to legal action if the reason is considered wrongful. The legal consequences may include court-ordered payment of lost wages, expenses and even punitive damages. In some cases, wrongful termination may also result in statutory penalties such as fines.
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Paper Title

A RESEARCH ON INFLUENCE OF CONSUMER SATISFACTION – BRAND LOYALTY

Abstract

Customer satisfaction and brand loyalty have been addressed as marketing goals for many companies. Marketing professionals consider loyalty to be a multidimensional phenomenon. Despite the findings of many researches that satisfaction has a significant favorable impact on brand loyalty and a true re-purchase behavior of same brand leads to long term business profits. Therefore, this study investigated the impact of customer satisfaction on brand loyalty for durable goods. The author used primary data in this study and for this purpose a survey has been conducted through a structured questionnaire. Our study results show that the customer satisfaction has significant factor that affect brand loyalty. Brand loyalty theories suggested that loyalty to brands is the outcome of several factors comprising affective, behavioral and attitudinal dimensions. Customer loyalty as defined by Oliver is a deeply held commitment to re-buy or re-patronize a preferred product or service consistently in the future despite situational influences and marketing efforts having the potential to cause switching behaviour. Brand Loyalty in marketing has been associated with a positive perception by consumers towards the brand.
KEYWORDS : customer satisfaction, brand loyalty, durable goods