Paper Title

STUDY THE ROLE OF BIG DATA ANALYTICS IN THE BUSINESS DECISIONS OF AN ENTERPRISE

Abstract

Big data analytics is the processing of vast data available from the different departments in an enterprise with the aid of advanced analytical tools. Big Data analytics provides important business insights and vision to companies, thereby assisting companies in providing direction to every department and functions towards achieving the business goals and objectives. Marketing is the most important function that defines the success of any enterprise. Marketing involves designing strategies towards creating the desire in prospects mind to buy the products or services there by maximizing the sales ensuring sales growth and profitability. The paper explains Big Data analytics and its role in designing an effective marketing and business plan.
KEYWORDS : Big Data Analytics, Marketing analytics, Profitability

Paper Title

CULTURAL HERITAGE OF TELANGANA: FESTIVALS THAT DEFINE TRADITION

Abstract

The cultural heritage of Telangana is deeply rooted in its vibrant festivals, showcasing a blend of tradition, spirituality, and community bonding. Among these, Bathukamma stands out as a celebration of nature and harvest, primarily observed by women. This nine-day festival involves creating intricate flower stacks dedicated to Goddess Parvati, symbolizing gratitude for agricultural bounty. Each day of Bathukamma features unique rituals and offerings, culminating in Saddula Bathukamma, celebrated just before Dussehra. This festival not only underscores Telangana\'s cultural identity but also highlights environmental consciousness through its eco-friendly practices.
KEYWORDS : Telangana, Bathukamma ,Saddula Bathukamma, Goddess Parvati, Bonalu, Medaram Jatara, Sammakka Saralamma, Moharram, Pothuraju, Cultural heritage, Festivals, Tradition, Community bonding, Environmental consciousness, Tribal fair.

Paper Title

A STUDY ON THE INVESTMENT BEHAVIOUR OF WOMEN EMPLOYEES IN JAIPUR DISTRICT

Abstract

Now a days working women has been rapidly increasing since last two decades, due to increasing rate of literacy among them, awareness of self-entity and family needs. Now women are employed in various fields like education, insurance companies, medical, IT service industries, manufacturing industries, finance, politics, Government and semi government organizations etc. The attitude of the society towards women has been significantly changed. There is social acceptance of the women at work place. Organizations are now prepared for providing them flexible work plans so as to enable them to manage their domestic and official activities efficiently. Investment may also be classified into traditional and modern investments, traditional investment includes investment in gold, real estate, bank deposits and postal instruments such as Indira Vikas Patra, National Saving Certificate, Kisan Vikas Patra etc. Modern investment includes investment in shares, debentures, stocks, mutual funds, life insurance, intellectual property, units, Commodity market etc. Women employees excelling in all the significant fields involving in both traditional and modern type of investment practices. Working women participate a lot in family decisions. Along with this, working women contribute to the earning of the family. In this study it has been observed that they are risk averse in taking investment decisions and attitude of working women is conservative. This study will, in the future, shed insight on the function that investment plays for working women as well as their attitudes towards various aspects.
KEYWORDS : Investment, Women Employees, Investment Behavior, Financial Avenues, Financial Objective.

Paper Title

A STUDY ON FACTORS AFFECTING THE JOB RETENTION AND JOB SATISFACTION IN EMPLOYMENT AMONG INDIVIDUALS WITH INTELLECTUAL DISABILITIES

Abstract

In India, individuals with intellectual disabilities, often referred to as mentally challenged persons, face unique social, economic, and healthcare challenges. Intellectual disability refers to significant limitations in intellectual functioning and adaptive behavior, which manifests during the developmental period. These individuals may require support for daily activities, communication, and social interaction. Historically, the perception and treatment of people with intellectual disabilities in India have varied widely. Traditional beliefs and stigma surrounding mental health issues have contributed to social exclusion and limited access to education and employment opportunities for this population. However, in recent years, there has been growing recognition of the rights and needs of individuals with intellectual disabilities, leading to increased efforts to promote inclusion and provide support services. Government initiatives such as the Rights of Persons with Disabilities Act, 2016, aim to protect the rights and ensure the inclusion of people with disabilities, including those with intellectual disabilities, in various aspects of society. Additionally, non-governmental organizations (NGOs) and advocacy groups play a crucial role in raising awareness, providing support services, and advocating for the rights of individuals with intellectual disabilities and their families. Despite these efforts, significant challenges remain, including limited access to healthcare, education, employment opportunities, and social services. Addressing these challenges requires a comprehensive approach that includes advocacy, policy reform, community support, and increased awareness to promote the rights and well-being of mentally challenged persons in India. This study analyzed factors affecting the acquisition and retention of employment among individuals with intellectual disabilities (ID). Intellectual disability (or ID) is a term used when a person has certain limitations in cognitive functioning and skills, including conceptual, social and practical skills, such as language, social and self-care skills. These limitations can cause a person to develop and learn more slowly or differently than a typically developing person. Intellectual disability can happen any time. There are significant limitations in adaptive behavior in one or more of the following areas: conceptual, social or practical skills (skills that are needed to live, work, and play in the community). As Factors affecting employment among individuals with ID included age, education level, receipt of basic living security assistance, family support, and vocational ability.
KEYWORDS : Job maintaining, Job type, Intellectual disabilities, employment, Factors.

Paper Title

GENDER JUSTICE AND PROTECTION OF WOMEN WORKERS AND LABOUR LEGISLATIONS IN INDIA

Abstract

Gender equality and protection of women’s interests through labour laws are key ingredients of social justice. India’s economic progress and development is marred by a consistent rise in gender inequality. This is evidenced by India’s poor performance across various socio-economic indicators, reflecting a low considerably female-male labour force participation rate, high maternal-mortality rate, low women’s literacy levels and a low representation of women in Parliament compared to other countries in South Asia and other regions. The government’s low social and economic investment in promoting the freedom of women in both individual and social capacity, and ensuring equitable development, remain the key factors responsible for a rising gender imbalance. Women\'s work in India has been undetectable, unrecognized and untraceable and it is often undervalued. Women comprise of about 33% of the complete workforce and one-fourth of the non - farm laborers in India. India has 397 million workers out of which 123.9 million are women, 106 million are in country territories or rural zones, 18 million are in urban zones, and just 7% of India\'s work power is in the sorted-out part and 93% is in chaotic casual area. Women Work Participation rate (WPR) has expanded from 19.7% in 1981 to 37% in 2023. In any case, women detailed as non-workers in the statistics found to be going through 4 hours of daily picking, sowing, sifting or filling in as household workers for 8-10 hours every day. Additionally, the consequences of the most recent Employment and Unemployment Survey which demonstrated that women\'s work power interest declined. So this paper will be able to enlighten the labour legislation with special reference to women in India.
KEYWORDS : Gender Equality, labour, Legislation, Protection, Imbalance.

Paper Title

VENKAIAH NAIDU – A STATES MAN

Abstract

Venkaiah Naidu is an Indian politician hailing from Andhra Pradesh. A prominent leader of Bharatiya Janata Party, after the glorious victory in Indian General Election conducted by Election Commission of India in the year 2014, he is currently in the chair of Union Cabinet Ministry of Urban Development and Parliamentary Affairs.
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Paper Title

CRIME OF HONOR KILLINGS IN INDIA: ANALYZING SOCIO-CULTURAL CHALLENGES WITHIN LEGAL FRAMEWORK

Abstract

In the context of cultural and societal background, honor is the most valuable quality in every person. It can mean prestige, special respect when used as an adjective, righteousness when used as a noun, and so on. However, honor seems to turn into a stigma when it comes to honor killing. It also seems to turn into an excuse for ruthlessly taking the lives of one\'s own family members without even looking back, or in some cases, without feeling regret. Violence against those who violate the \"honor\" of the family can take many different forms, such as rape, public lynchings, killings, nude parading, head shaving, face blackening, and so forth. For the sake of maintaining family honor, hundreds of women are murdered by their families. Every citizen\'s right to life and dignity is protected by the Constitution. Honor remains untarnished through life. This is a fundamental right guaranteed by the Indian Constitution. Every individual has the right to be shielded from threats to their life. Every person is entitled to freedom of choice. Another essential component of its guarantee is the freedom of opinion. Therefore, the freedom to choose a spouse and get married are both protected under the right to life. The right to live in society with dignity cannot be violated by social or cultural pressures. The goal of the current paper is to examine the idea of honor and honor killing in India within the context of the fundamental legal framework. To gain insight into the judicial interpretation of law, some significant rulings from the apex court are also examined.
KEYWORDS : Killing and honor, life and liberty, illegal and unconstitutional, and legal and human rights.

Paper Title

THE ROLE OF GAMIFICATION IN INCREASING CONSUMER ENGAGEMENT TOWARDS HEALTH CAMPAIGNS

Abstract

Social media platforms provide a potent and adaptable mechanism for facilitating health campaigns initiatives, allowing organizations to establish connections with a wide-ranging audience, efficiently distribute information, and foster constructive modifications in behavior. Social media has the power to educate, engage, support, and drive behavioral change, which has completely altered the way that information linked to health is delivered and received. As we traverse the intricacies of modern healthcare concerns, the role of social media stands as a beacon of light. It empowers individuals and communities to make educated choices, adopt healthier lives, and collectively strive for a society in which the possibility of well-being is within reach for all people.
KEYWORDS : Behaviour, Health, social media