Paper Title

THE ROLE RELIGIOUS INSTITUTION OF ASHUR KHANAS - UNDER THE QUTB- SHAHIS-A HISTORICAL STUDY

Abstract

cultural landscape of the Deccan. Established primarily for the observance of Muharram and other Shia rituals, these institutions were central to the propagation of Shia beliefs and practices in Golconda. Patronized by the Qutb Shahi rulers, who were staunch adherents of Shi’ism, Ashur Khanas became focal points for communal gatherings, religious discourses, and mourning processions commemorating the martyrdom of Imam Hussain. These institutions not only served as places of worship but also functioned as centers of social cohesion, where people from various strata of society participated in rituals. The architectural grandeur of Ashur Khanas, with their intricate stucco work, calligraphy, and Persian influences, reflects the deep devotion and royal patronage they received. The famous Badshahi Ashur Khana in Hyderabad, built by Sultan Muhammad Quli Qutb Shah, stands as a testimony to the spiritual and cultural significance of these institutions. The rituals conducted in Ashur Khanas, including the recitation of marsiyas (elegies) and majlis (religious assemblies), reinforced the spiritual and emotional connection of the populace with the tragic events of Karbala. The Qutb Shahi rulers not only provided financial support for the maintenance of these institutions but also facilitated the influx of scholars, poets, and religious figures who enriched the intellectual and literary traditions associated with Shi’ism. These institutions played a crucial role in shaping the identity of the Shia community in the Deccan, fostering a distinct religious and cultural milieu that endured beyond the fall of the dynasty. The intertwining of politics and religion in the patronage of Ashur Khanas underscores their significance in the broader historical and socio-political context of the Qutb Shahi period. The influence of these institutions continued even under later rulers, highlighting their enduring legacy in Deccan history. Introduction.
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Paper Title

IMPACT OF SOCIAL MEDIA ON CONSUMER PURCHASING POWER IN THE RETAIL SECTOR

Abstract

The telecom industry is highly competitive, necessitating technology-based strategies to engage and sway people in favor of the brand. This study aims to examine how social media affects consumers’ purchase decisions. The results could aid firms in better comprehending the potential uses of social media. A company’s social media strategy and tactics to promote client purchase behavior may be built using the variety of social media activity results. The study used quantitative techniques to gather data from 300 Ghanaian telephone industry customers, the majority of whom were located in the northern region, using a correlational design and a convenience sample strategy. It was shown that social media marketing and customer purchasing behavior are closely related. Businesses must comprehend the extent to which both company-generated and user-generated content has an impact on consumer purchasing behavior since social media content can affect how consumers behave while making purchases. This is due to the potential influence of social media content on customer purchasing decisions. The pervasive impact of social media marketing on consumer behavior within the retail industry serves as the focal point of this comprehensive review. This paper aims to dissect the intricate relationship between social media marketing initiatives and their effects on consumer purchasing patterns, brand loyalty, and engagement. By collating and examining a broad spectrum of literature, including empirical studies, theoretical frameworks, and case analyses, this review endeavors to provide a holistic understanding of how social media platforms are reshaping consumer interactions with retail brands.
KEYWORDS : Social media, Consumer, Purchase behaviour, Social Media Marketing, Consumer Engagement

Paper Title

EVALUATING THE ROLE OF GREEN FINANCE IN ADVANCING SUSTAINABLE FARMING PRACTICES IN TELANGANA

Abstract

Green financing is a term that refers to sustainable development projects and initiatives, environmentally friendly products and policies that encourage financial investment to stimulate more sustainable economy. This paper mainly aims to study the kind of green financial products and services being offered by Indian markets and to analyze the trends in green financing in India. The study observed that Indian green Finance market is at an emerging stage and it has not been able to attract ample number of investors.. It requires proper framework for making these green finance products more attractive to the investors. Therefore it is suggested that Awareness among Investors and consumers about the green finance is essential for the sustainability of the economy. Conferences, newspaper report, seminar can be useful tools for imparting the knowledge about the necessities of green products, technologies for energy efficiency for the sake of the future generation because a socially responsible consumer creates the market for green products High-input agriculture presents several drawbacks that can adversely affect both environmental sustainability and human health. These substances can deplete soil nutrients, impair crop growth, and ultimately render the land barren and unproductive. The findings highlight the prevalence of high-input agriculture practices and their implications for soil health and farmer livelihoods in. Effective strategies are needed to promote sustainable agricultural practices and mitigate the adverse effects of chemical-intensive farming on both environmental sustainability and farmer income.
KEYWORDS : High-input agriculture, Organic and conservative farming, Green finance, Green bonds, Agricultural practices

Paper Title

THE IMPACT OF SOCIAL MEDIA MARKETING ON BRAND LOYALTY: A CONSUMER PERSPECTIVE

Abstract

In today’s digital era, social media has become a key driver of marketing effectiveness and consumer engagement. This study investigates the influence of social media marketing on brand loyalty, focusing on how specific factors such as content quality, user interactivity, responsiveness, and brand visibility across platforms like Instagram, Facebook, and Twitter shape consumer behavior. Employing a descriptive research design, primary data were gathered through a structured questionnaire from a sample of 100 active social media users. The analysis reveals that consistent interaction, personalized content, and responsive communication significantly contribute to building consumer trust and fostering long-term brand loyalty. The study concludes that well-executed social media marketing strategies are essential for cultivating strong customer relationships and recommends that brands prioritize engaging, two-way communication to enhance loyalty in today’s competitive digital landscape.
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Paper Title

THE SOCIO-POLITICAL IMPACT OF REGIONAL PARTIES: A HISTORICAL PERSPECTIVE ON TELANGANA AND ANDHRA PRADESH

Abstract

Regional parties dominate the political context of India, expressing local interests and demands. In this paper, the authors investigate how regional parties in Telangana and Andhra Pradesh have emerged, how they have evolved, and how they have socio-politically influenced the nature of politics in both states post the formation of Andhra Pradesh in 1956. Telangana Rashtra Samithi (TRS) and Telugu Desam Party (TDP) are added to it as the parties that promoted the interest of this region and played an important role in shaping the mood of citizens. Major developments like the bifurcation of Andhra Pradesh in 2014 are evaluated to examine what role they would play in terms of governance, socio-economic development, and cultural identity. The research demands both qualitative and quantitative data that will describe the relationships between election results, effectiveness of the local policy, and local socio-economic variables. Since the analysis is placed in a larger domain of federalism and regionalism, this paper will reiterate the long-term importance of regional parties toward determining the social-political landscape of Telangana and Andhra Pradesh. The results demonstrate how these parties accommodate the local desires and national politics of governance and give an understanding of the messy relationship between identity politics and state policies in modern India.
KEYWORDS : Telangana, Andhra Pradesh, Regional Parties, Socio-Political impact, Telangana Rashtra Samithi, Telugu Desam Party, Bifurcation, Federalism, Identity Politics.

Paper Title

THE SOCIAL WORK SPORT COACH: NEW POSSIBILITIES FOR A CONTEMPORARY COACHING PEDAGOGY

Abstract

This article proposes and critically examines the conceptual model of the “Social Work Sport Coach” (SWSC), a transformative pedagogical framework that integrates core social work principles into the philosophy and practice of sports coaching. Responding to the increasingly complex social, emotional, and developmental needs of athletes in contemporary society, the model positions the coach not merely as a technical-tactical instructor, but as a holistic practitioner operating within a psychosocial ecosystem. Grounded in theories of humanistic coaching, positive youth development, trauma-informed practice, and ecological systems theory, the SWSC model emphasizes values such as person-in-environment, self-determination, strengths-based perspective, cultural humility, and social justice. The article traces the historical evolution of coaching from a command-style, performance-centric model towards more athlete-centred approaches, identifying a convergence with social work’s person-centred ethos. It argues for the formal integration of social work competencies—such as assessment, advocacy, crisis intervention, and ethical boundary management—into coaching pedagogy to better address issues like mental health, identity formation, socioeconomic barriers, and athlete welfare beyond sport. The methodology for developing this conceptual model involves a systematic synthesis of interdisciplinary literature from sports pedagogy, social work, psychology, and sociology. Key challenges to implementation are analysed, including role conflict, credentialing, organizational resistance, and ethical complexities. The article concludes that the SWSC paradigm represents a necessary evolution in coaching education, advocating for collaborative curriculum development, applied research, and policy advocacy to realize a more humane, effective, and socially responsible coaching practice.
KEYWORDS : Social Work Sport Coach, coaching pedagogy, holistic athlete development, trauma-informed coaching, positive youth development, ecological systems theory, coaching ethics, interdisciplinary practice.