Paper Title
A STUDY ON ROLE OF IOT (INTERNET OF THINGS) IN MARKETING MANAGEMENTAbstract
The purpose of the study is to appear in the opportunities of sensible selling. Here, ‘smart’ means that simple and suppleness in access for higher selling. This paper describes that means of IoT(Internet of Things) and their future estimations to grasp selling opportunities. This framework shows that however, IoT is acting sort of an intercessor for reaching selling and client advantages. Here, I mention major IoT corporations in an Asian country. It provides a link to helpful IoT (Internet of Things) resources additionally. IoT could be a technology of booming varied innovative sensible wearable’s like Greek deity Fuel band, Google Glass, Fitbit, and also the rumours of AN iWatch from Apple etc... All being common samples of our progressively connected with lives through the net. This makes the presence of each client and merchant at a common platform. Therefore, the merchant will approach directly with net devices to his right customers. this idea is additionally a lot of use in the implementation of medical aid in the Asian country. as an example, CM DASHBOARD in AP for transparency in administration, ITC’s e-Chou pal for rural selling, kisanmarket.com for online mercantilism of agricultural product introduced by the Central Government etc....
KEYWORDS : IOT, Connected devices, IOT Companies