Paper Title

FROM HOMESICKNESS TO SUCCESS: ADDRESSING THE CHALLENGES OF INTERNATIONAL STUDENTS AT VFSTR

Abstract

This study investigates the unique challenges faced by international students at VFSTR, focusing on homesickness, cultural adjustment, language barriers, and academic difficulties. Exercising a mixed-methods research design, the study integrates quantitative data from surveys and qualitative insights from in-depth interviews with international students. The findings reveal that these challenges significantly impact the overall student experience and highlight the critical role of institutional support mechanisms in promoting success. The study emphasizes the importance of directed interventions, such as culturally responsive pedagogy, peer mentorship programs, and enhanced language support services. By adopting a holistic approach to student support, VFSTR can better address the needs of its international student population, contributing to their academic achievements and personal growth. This research provides valuable insights for representatives of different educational authorities in general and educational institutions in particular aiming to create inclusive and supportive environments for international students.
KEYWORDS : : Homesickness, Cultural adjustment, Language barriers, reflective language teaching, task-based learning.

Paper Title

LEADERSHIP STYLES AND JOB SATISFACTION AMONG POLICE CONSTABLES

Abstract

The relationship between leadership styles and job satisfaction among police constables is a crucial aspect of organizational behavior in law enforcement agencies. This study examines the impact of different leadership styles on job satisfaction among police constables, exploring the complexities of leadership in a high-stress, hierarchical environment. The research investigates the correlation between transformational, transactional, and laissez-faire leadership styles and job satisfaction, providing insights into the most effective leadership approaches for enhancing constable well-being and performance.
KEYWORDS : Job, Police, Satisfaction

Paper Title

EFFECTIVENESS OF VARIOUS MICROFINANCE DELIVERY MODELS ON WOMEN ENTREPRENEURIAL DEVELOPMENT IN NALGONDA DISTRICT

Abstract

Microfinance has become an important tool in developing nations to help lift women out of poverty and increase their economic independence. In India, especially in semi-urban and rural regions, Self-Help Groups (SHGs) and microfinance institutions (MFIs) have been instrumental in empowering women entrepreneurs by facilitating them access to funds, financing, and chances to enhance their skills. With an emphasis on how well different microfinance models in Telangana\'s Nalgonda district encourage women to start their own businesses and raise their economic standing, this study examines the effects of these models on the local community. The study\'s overarching goal is to assess the efficacy of microfinance programs in empowering women entrepreneurs, whether those programs are led by SHG-Bank Linkage Programs (SBLP) or by Microfinance Institutions (MFIs). Structured questionnaires and interviews were used to gather primary data from women entrepreneurs in specific mandals of the Nalgonda district. District rural development agencies, NABARD, and other government organizations provided the secondary data.
KEYWORDS : Microfinance, Self-Help Groups (SHGs), Microfinance Institutions (MFIs), SHG-Bank Linkage Programs (SBLP), empowering women.

Paper Title

THE LITERARY FOUNDATIONS OF MODERN INDIAN NATIONALISM: A HISTORICAL INQUIRY

Abstract

The theme of nation and nationalism occupies a central position in Indian English literature, reflecting the historical, cultural, and political transformations of the Indian subcontinent. the study explores how literature negotiates the tension between personal identity and national belonging. Drawing on postcolonial theory, nationalism studies, and literary criticism, the paper argues that Indian English literature serves as a cultural archive that both reflects and critiques the evolving notions of nation and nationalism, capturing the complexities of history, memory, and collective aspiration. The research article focuses on the abstract identity of India from the Pre-Independence to the Post Independence era to the present day, keeping in centre the notions like Indian ness and Nationalism. Simultaneously, major historical and literary movements that were crucial in the formation of the collective national identity are taken the basis of the research. It also covers certain founding personalities and their contributions to what today is call Indian ness. It seeks to provide an understanding of how various factors that are connected, contribute to the formation of nationalism in the country. The Indian Knowledge System encompasses traditional wisdom from various fields such as philosophy, science, literature, arts, and medicine, contributing to shaping India’s cultural and national identity. In this respect, this article promotes the existing discussions concerning the role of nationalism in the future of India and its accompanying sustainment of democracy. Therefore, there is the need to re-visit the Indian culture and history of India that representing Indian ness in real world.
KEYWORDS : Nation, Nationalism, Indian English literature, post colonialism, identity, colonialism

Paper Title

STRATEGIC EVOLUTION OF DIGITAL MARKETING IN THE INDIAN BANKING SECTOR: AN ANALYSIS OF CUSTOMER ENGAGEMENT AND TECHNOLOGY ADOPTION

Abstract

The Indian banking sector has undergone a paradigm shift from traditional brick-and-mortar models to a digitally driven ecosystem. Driven by the proliferation of smart phones, affordable internet data (Jio effect), and government initiatives like \"Digital India,\" banks are increasingly relying on digital marketing to acquire customers, retain loyalty, and cross-sell products. This research paper analyzes the multi-faceted digital marketing strategies adopted by Indian banks, ranging from Public Sector Undertakings (PSUs) to private new-age fin tech entities. It examines the utilization of Search Engine Optimization (SEO), Social Media Marketing (SMM), Content Marketing, and Mobile Application strategies. Furthermore, this paper evaluates the challenges of digital literacy and cyber security and proposes a strategic framework for optimizing digital outreach in the Indian context.
KEYWORDS : Digital Marketing, Indian Banking, FinTech, Social Media Strategy, Customer Engagement, SEO, Digital Transformation.