Paper Title

EXPLORING BLENDED TEACHING AND METHODS IN CONTEMPORARY EDUCATION

Abstract

This research paper examines the implementation and effectiveness of learning methods, in the context of outcome-based education. The study explores how combining digital approaches can enhance learning outcomes and engage students. By analyzing existing literature and case studies this paper aims to provide insights into the implications and advantages of integrating classroom instruction, with online resources and activities. The findings contribute to an understanding of how blended learning can support students in achieving learning goals and acquiring essential skills in today’s educational environment.
KEYWORDS : Blended learning, traditional learning, student engagement, outcome based.

Paper Title

A DESCRIPTIVE STUDY ON BLOCKCHAIN TECHNOLOGY

Abstract

The research paper articulates about how blockchain technology is originated, the detailed process of blockchain, advantages and disadvantages of blockchain technology, how the blockchain technology works in Bitcoin ( a type of cryptocurrency), how it is helpful for developing nations who do not have same financial structure, how it is preventing tampering, and protecting the participating parties safely without any intermediaries like middle men and traditional banking problems. The paper also discusses about how it is creating smart contracts automatically between the parties and the relation between the distributed ledger of blockchain and non- relational database. The paper also talks how the parties in transaction process are awarded with bitcoin during the dealings, the speed and ease in peer network , the decentralization of bitcoin from the government control.
KEYWORDS : Blockchain, primary key, private. key, distributed ledger, Bitcoin.

Paper Title

MARKET BASKET ANALYSIS FOR A LIFESTYLE STORE, FOCUSING ON THE PURCHASING PATTERNS OF CUSTOMERS

Abstract

The process of identifying connections between various commodities is called market basket analysis. By examining and projecting daily sales of each particular product category, the proposed method may be able to predict the items that have the highest likelihood of being sold. The study area is Mumbai. The typical data set for a shop is one year long. The retail software was used by the business to provide main data. It uses the Microsoft Associative algorithm and the Business Intelligence Development Studio application to produce predictions. That kind of study is called exploratory research. The results might be a helpful tool for creating sales campaigns, upselling, cross-selling, and carefully positioning items within the store.
KEYWORDS : Market Basket Analysis, Customers

Paper Title

STATUS OF EDUCATIONAL SYSTEM IN TELANGANA IN UNITED ANDHRA PRADESH

Abstract

The telangana schooling system of today has progressed altogether, and well-established traditions have gone through modernization. The telangana government is putting forth critical attempts around here for it to accomplish its objective of comprehensive development rapidly. This success was made possible by the substantial time and effort put into the education sector by the telangana government. The public authority is improving the country\'s school system to increase residents\' expectations of living and to additional different targets like destroying destitution and joblessness, advancing social balance, appropriating pay similarly, and so on. Schooling adds to the singular\'s prosperity as well as the general improvement of the country. Schooling isn\'t just an instrument of improving productivity but at the same time is a successful device of broadening and enlarging majority rule investment and redesigning the general nature of individual and cultural life. Accordingly, the significance of instruction can\'t be disregarded.
KEYWORDS : Education, Government, Telangana

Paper Title

APPLYING USES AND GRATIFICATIONS THEORY AND SOCIAL INFLUENCE PROCESSES TO UNDERSTAND STUDENTS’ PERVASIVE ADOPTION OF YOUTUBE

Abstract

This research paper delves into the widespread adoption of social networking sites (SNSs) among university students, emphasizing the factors contributing to their deep engagement and immersion in these platforms. While previous studies have extensively covered the addictive tendencies associated with SNSs, our study focuses on gaining a deeper understanding of the factors driving the enthusiastic acceptance and integration of SNSs into students\' lives. The study addresses a gap in prior research by exploring the comprehensive adoption of SNSs, particularly the pervasive adoption characterized by the extent to which users willingly embrace and make these platforms integral to their lives. The research is grounded in the Uses and Gratifications Theory (UGT) and the Social Influence (SI) Processes Framework, both of which highlight individual needs, gratifications, and social imperatives as key factors influencing SNS adoption. Drawing on data from diverse social and personal needs, the study identifies various motivations driving students\' pervasive adoption of SNSs, such as boosting personal creativity, self-expression, and social motivations like strengthening bonds, collaboration, community engagement, and relationship enhancement. The research employs UGT to explore the connections between individual needs and gratifications and SNS usage, shedding light on how information seeking, self-discovery, entertainment, and social enhancement impact the pervasive adoption of SNSs. The study aims to contribute to the existing knowledge on SNS adoption by providing valuable insights into the factors influencing students\' deep engagement with and immersion in these platforms. By concurrently considering individual needs, gratifications, and social influence, the research seeks to offer a comprehensive understanding of the pervasive adoption of SNSs among university students.
KEYWORDS : Gratifications, Individual Need, Pervasive Adoption, Social Networking Sites, SNS Adoption, Social Influence Processes Framework, University Students, Uses and Gratifications Theory.

Paper Title

A STUDY ON OCCUPATIONAL STRESS FOR EMPLOYEES OF PRIVATE SECTOR BANKS IN HYDERABAD CITY

Abstract

Occupational stress has a substantial impact on employee performance as well as the banking business. Private sector banks encounter a variety of stressors, including role conflict, ambiguity, overload, work complexity, stagnation, and a lack of group cohesiveness, all of which are associated to staff stress levels to varying degrees. As a result, private sector banks must provide their employees with the knowledge they need to execute their tasks, and workers must prioritise their roles. Furthermore, these institutions should define defined tasks for each employee, stimulate inter-role interactions, and explore reducing employee workloads through recruiting or burden division across staff.
KEYWORDS : Employees, Occupational Stress, Private Sector Banks.

Paper Title

HISTORICAL STUDY OF SUN TEMPLE TELENGANA STATE ,,,,,!

Abstract

One of the historical tourist places in Adilabad district. Temple is of Dravidian sculpture style , main elements like Pillars / Hall / Gopuram / Shikharam / kalasham / Flagstaff / Sanctum / Mantapa / Amalaka / Chariot . On the outer wall of male / female / Elephant well / horses / water lilies / lord Shiva sculpture are the temple, Temple are carved with beautiful sculpture, there is a broken inscription / god idols .temple celebration stated of Karthika month , in this month Before 15 days all the people don\'t eat non vegetarian food. Couples who aspire the birth of children that way visit in this temple. Temple is called by the small Tirupati .
KEYWORDS :

Paper Title

BRAND ASSOCIATION AS AN INFLUENCER OF BRAND IMAGE OF FMCG BRANDS IN HYDERABAD

Abstract

Building a strong and positive brand image in consumers\' intellects requires instituting and sustaining positive associations. Brand association is one such powerful aid that can shape and influence brand image. Creating and maintaining positive associations is vital for instilling a strong and favourable brand image in the minds of consumers. The current study dives into the aspects of brand association that lead to intangible benefits in the form of brand image as intended by the marketers, confining to specific Fast Moving Consumer Goods (FMCG) brands in Hyderabad vicinity. Enterprises often invest in branding strategies to intentionally shape these associations through marketing, communication, and overall brand management. Brand association contributes to the development of a brand\'s personality. For example, if a brand is associated with attributes like innovation, friendliness, or eco-friendliness, consumers are likely to perceive the brand as having those characteristics, shaping the overall personality of the brand. The term refers to the mental connections consumers make between a brand and certain attributes, characteristics, or values. These associations can significantly impact how consumers perceive and interact with a brand. Consumer perception of a brand is heavily influenced by brand associations. If a brand is consistently associated with positive attributes, consumers are more likely to have a favourable overall perception of the brand. Positive brand associations can facilitate brand extensions and expansion into new markets or product categories. Positive brand associations, such as quality, reliability, and trustworthiness, can enhance the overall perception of a brand. Consumers are more likely to trust and choose a brand with positive associations, leading to a favourable brand image. The study carried out with the data provided by 206 members is an attempt to uncover the relatedness between brand association and brand image and how the former can greatly influence the latter.
KEYWORDS : Brand Association, Brand Image, Consumer Perception, FMCGs, Brand Attributes.

Paper Title

E-GOVERNMENT AND SERVICE DELIVERY: INNOVATIONS AND BEST PRACTICES IN TELANGANA

Abstract

Digital governance is a system that helps to establish lines of transparency, accountability, people’s participation and decision-making authority for the digital presence of an organization or government. Central and state governments are giving priority to e-governance with the aim of providing faster and better services to the people of the country and state. Many programs are being implemented as part of this like e-Office, IVFRT, Direct Cash Transfer/Direct Benefit Transfer, Unique Identification Project (UID), e-Suvidha, M-Governance etc., so many state governments implement it like Lokvani Uttarpradesh, Bhoomi-Karnataka, Gnanduth-Madhya Pradesh, Project Friends-Kerala, e-Mitra-Rajastan and Me-Seva in Telangana.
KEYWORDS : Digital governance, transparency, accountability, people’s participation, e-Office, IVFRT, Direct Cash Transfer, e-Suvidha, M-Governance, Lokvani, Bhoomi, Gnanduth, Project Friends, e-Mitra and Me-Seva.