Paper Title

FUNCTIONING OF FISHERWOMEN CO-OPERATIVE SOCIETIES IN VISAKHAPATNAM DISTRICT

Abstract

Fisheries in India has high potential for monetary development, nourishing security and financial turn of events. This nation is offered with different fishery assets. Generally, the fishery exercises have been performed by anglers through ages in this nation and for aggregate creation and better administration of fishery exercises, cooperatives have been shaped. The requirement for reasonable arrangement suggestions for feasible administration of cooperatives in coinciding with the cutting-edge mechanical advancement in the field of fisheries, ecological contamination and environmental change have been referenced.
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Paper Title

EMPLOYMENT GENERATED UNDER NREGA AND ITS SOCIO ECONOMIC CHARACTERISTICS

Abstract

In this chapter an attempt has been made in order to highlight the activities of State NREGA in employment generation in 27 districts in general and 5 sample districts in particular viz., Bongaigaon, Cachar, Dibrugarh, Nagaon and Sonitpur. Chapter is designed under five heads as guided by the Coordinating Centre. All data base information are accessed from “NREGA’s website”
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Paper Title

महात्मा गांधी राष्ट्रीय ग्रामीण रोजगार गारंटी कार्यक्रम (मनरेगा) एक अध्ययन

Abstract

महात्मा गांधी राष्ट्रीय ग्रामीण रोजगार गारंटी कार्यक्रम (मनरेगा) एक अध्ययन
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Paper Title

MAXIMIZING RETAIL SALES: HARNESSING THE POWER OF APRIORI ALGORITHM FOR IN-DEPTH MARKET BASKET ANALYSIS

Abstract

Since the introduction of automated sales, retailers have had access to a vast amount of data on their inventory. Determining how to utilize such data to make business-related conclusions has proven to be challenging. Most retailers have already figured out how to figure out how much they are selling, how many units they are moving, and how much sales they are making. Conversely, fewer models have been sufficiently applied to assess data at the lowest granularity possible, which is the market transaction. The main reason for this might be the general perception that studying data at this micro scale is expensive and not very useful. Using real-world case studies, this essay will analyze the value of market basket analysis and show how readers without any previous statistical expertise can still understand and use it. Market basket analysis is the process of analyzing transaction-level data to produce commercial value. Since it provides business users with a comprehensive insight of the market for each unique customer who visits their shop, the data is currently highly valuable. More details are revealed than simply the total amount of items purchased for that particular basket; the data acts as a window into the events as they transpire.
KEYWORDS : Graphology, Market Basket Analysis, Machine Learning, Apriori Algorithm,

Paper Title

ANALYSING THE NEXUS BETWEEN PRODUCT MIX ELEMENTS AND PRESCRIBING CHOICES AMONG DOCTORS IN TELANGANA

Abstract

The pharmaceutical business in India is growing at the fastest rate. This study aims to look at the numerous factors that influence doctors\' prescription habits. It is based on a thorough evaluation of current literature and survey data gathered from a representative sample of doctors from various locations and specialisations. The study investigates the influence of numerous factors in affecting doctors\' prescription behaviour, such as demographic traits and product mix variables. Several criteria, including product quality, product packaging, product safety/efficacy, product brand name, product frequency of dose, new patented goods, and branded generic drugs, were shown to have a substantial effect on prescription behaviour. The study found that pharmaceutical marketing and financial incentives significantly influenced doctors\' prescription behaviour. This research advances our understanding of the various elements that impact prescription behaviour and emphasises the significance of designing interventions to improve evidence-based prescribing practices.
KEYWORDS : Prescribing behaviour, Product mix, Pharmaceuticals, Pharmaceutical sales.

Paper Title

A ROLE OF RETAILERS TO PROMOTE COSMETIC PRODUCTS IN HYDERABAD

Abstract

Research conducted among the apparel Retailers in Hyderabad revealed that there were significant variations in the actual cosmetic products. While on promotion it involves both direct and indirect marketing strategies such as advertising, promotions, public relations, partnership and online marketing. The main methods of promotion are advertising personal selling sales promotion and word of mouth marketing, these Consequences of these variations in dimensions could be significant for the customer in terms of selecting the right apparel Product.
KEYWORDS : Advertising, Promotion, Public Relation, Partnerships. Retail Promotion, Word of Mouth, Direct Marketing, Online Marketing, Non Media Marketing, Pre-determined, consumer demand stimulate market demand, Example include contest, coupons, freebies, lose leaders, point of purchase display, premiums, prizes, product sample and rebates

Paper Title

AN ANALYSIS OF SOCIO-ECONOMIC FACTORS INFLUENCING CREAMY LAYER AWARENESS AMONG DIFFERENT SOCIAL CATEGORIES

Abstract

This research explores the socio-economic factors influencing awareness of the creamy layer certificate among individuals from various social categories. Data from a sample of 342 participants were analyzed, considering gender, educational qualification, parental educational qualification, occupation, income, and awareness of the creamy layer certificate. The study identified significant variations in awareness across different social categories, shedding light on the need for targeted awareness campaigns. write introduction.
KEYWORDS : Creamy layer, Socio-economic factors, Awareness, Social categories, Education, Occupation, Income.

Paper Title

CAUSES FOR ATTRACTIVE HEALTH TOURISM DEVELOPED IN HYDERABAD-A HISTORICAL STUDY

Abstract

Skilled Medical Professionals: Hyderabad has a large pool of highly skilled medical professionals who are trained in the latest medical technologies and techniques. Many of these doctors have international qualifications and experience, which makes them a top choice for medical tourists seeking high-quality medical care. Hyderabad: The Ultimate Destination for Medical Tourism in India.
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Paper Title

EMERGENCE OF MAHAJANAPADAS:ASMAKA JANAPADA

Abstract

The “Janapadas “term indicates that the places with various types of human settlements came to receive geographical titles for the first time in Indian History, as stated in subsequent Vedic texts, Jain sources, and Buddhist sources. The literal meaning of the word “janapada” is “the land where the Jana set foot and settled down. A tribe or a confederation of tribes living there acquired a geographical identity when they made permanent settlements there. These groups, known as Janapadas, evolved into the hubs for the spread of standardized beliefs, traditions, and language. The research paper presents the origin of janapadas and in detail history of asmaka janapada.
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Paper Title

A STUDY ON ROLE OF BANKS IN EMPOWERING WOMEN ENTREPRENEURS THROUGH MICRO FINANCE

Abstract

By offering specialized initiatives, support, and financial and non-financial services, banks play a critical role in empowering women entrepreneurs. Banks can help close the financing gap, improve financial inclusion, and encourage economic empowerment by tackling the difficulties and obstacles faced by female entrepreneurs. Women\'s empowerment is a big issue in developing nations. Since women\'s empowerment is essential to achieving the goals of poverty reduction and development, numerous attempts have been made to address this issue. Microfinance institutions (MFIs) have emerged as important instruments in recent decades, not only to combat poverty but also, in particular, to empower women. Globally, microfinance has become an essential instrument for advancing financial inclusion and empowering female entrepreneurs. Banks are essential to the providing microfinance services to women entrepreneurs, enabling them to access credit, savings, and other financial services.
KEYWORDS : Bank, Finance, Women