Paper Title
ORGANISATIONAL TRANSFORMATION: A NEW ORIENTATION THROUGH TECHNOLOGY IN DIGITAL REALMAbstract
“Organisational Transformation is a ‘natural progression’.The companies who will not manage this transition will provide room for new, more employee and customer oriented players”
A process of fundamental and radical change in an organizational sense that orientates an organization in a new direction and brings it to a completely different level of effectiveness. Transformation implies a radical change in character and little to no similarity to the previous configuration or structure, unlike \'turnaround\' (which implies gradual improvement on the same plane).
According to Henry et al, 2002, during implementation of change and transformations, a newmanagement style occurs and largely impacts and influences the power dynamics in the organisation. Studies have shown that organisational change in management and leaders may result to power conflicts since employees may not support appointments or new leadership. Power dynamics issue are impacted in change and transformations in products, services and even management, in a way that new leaders may not be capable of handling employees with cultural differences. Shifting in power- dynamics may bring conflicts to the industries and organisation as it may affect the entire implementation of the organisational change approach.
This paper addresses organizational transformation through technology as a key competitive advantage in today’s competitive business environment focusing in different organization functionalities. In view with Leaders/Managers must acquire the new technological skills and competencies that will result in their emerging new role.
KEYWORDS : Efficiency, Competitive, Transformation, Roles, Dynamics, leadership, recruiting, performance