Paper Title
A STUDY ON CONSUMERS ATTITUDE TOWARDS ECO FRIENDLY FMCG PRODUCTSAbstract
An environment is all of the conditions, circumstances, etc. that surround and influence life on earth,
including atmospheric conditions, food chains, and the water cycle. Thus, the environment is our surrounding that
includes living as well as non-living things. The non-living components like land, water, air, temperature etc.
influence how animals, plants and we as human beings live in a particular area. Living creatures too are dependent
on each other for food, shelter etc. If any of the environmental elements change, it automatically becomes harder
and sometimes fatal for living organisms like these to survive. Increasing awareness on the various environmental
problems has led a shift in the way consumers go about their life. There has been a change in consumer attitudes
towards a green lifestyle. People are actively trying to reduce their impact on the environment. However, this is not
widespread and is still evolving. Organizations and business however have seen this change in consumer attitudes
and are trying to gain an edge in the competitive market by exploiting the potential in the green market industry.
The current study introduces the concept of green marketing and looks into the various ways in which the different
attitudes towards ECO Friendly FMCG Products. Chi square test is used as data analysis tools.
KEYWORDS : Green marketing, Green products, Consumer attitude, Eco-friendly FMCG products