Paper Title

MANAGEMENT MANTRAS FROM INDIAN ETHOS- ITS IMPACT ON MODERN MANAGEMENT

Abstract

“Certainly we should take care not to make intellect our God. Intellect has, of course, powerful muscles but no personality. It cannot lead. It can only serve. It is not fastidious about its choice of leaders. The intellect has a sharp eye for tools and methods but is blind to Ends and Values”
-Albert Einstein
“It is already becoming clear that a chapter which had a western beginning in business management will have to have a Indian ending, when the world adopts rich thoughts of Indian ethos and wisdom, if it is not end in the self-destruction of the human race”-Arnold Toynbee
Ethos means the set of beliefs, ideas about social behavior and relationship of persons or group Indian Ethos is all about what can be termed as “National Ethos”. Formally the body of knowledge which derives its solutions from the rich and huge Indian ethos in Management, it is some kind of Hindus concept management, certainly not Management is behavioral science and it has to be culture specific. The salient ideas and thought of Indian Ethos in Management revealed by our ancient scripture certainly not Management is behavioral science and it has to be
culture specific. The salient ideas and thought of Indian Ethos in Management are revealed by our ancient scriptures. We can get management Mantras from various Epics of Indiana especially Mahabharata, Ramayana. In Mahabharata it gives the Quality of the Leadership, determination and decision making capability at various situations Lord Krishna the eminent Personality who gave a great “Bhagavad-Gita” to the world it explains he quality of human being and karma siddantha. He is a great motivator and strategic planner in the difficult situations it helps in winning war against kauravas by pandavas. These strategies will have grate use in mgt.
decisions against the competitors. Mahabharata will give various types of personality, character determination decision making etc. From Ramayana we can learn the Leadership lessons like providing a concrete vision of the future to the followers. The mission of the army led by him was to defeat the rakshasas and rescue Sita. To this end a number of actions were taken such as sending out search parties, building an overseas bridge and issuing a direct challenge to Ravana, these actions flowed naturally as a result of the vision, clarity about the goals as well as the process enabled the army to put its heart and soul in campaign. Rama was a prince who interacted freely with the people, he did not have any biases regarding developing relationships with the people of a lower social class .He consulted subordinates on important matters and allow them to give their opinion freely. There are many other ethos like Kautilyas arthsastra gives the qualities of the king rajaneethi which to be implemented to overcome crisis which gave birth to the Political Science and Public administration which is read and followed by many people in the world. Vidurneethi is gives how a king to be, and what decision to be taken at various situations and good and bad of the administration and decision.

Paper Title

MARKET STRUCTURE, CONDUCT, CHANNEL AND MARGIN OF DRY SEASON OKRA VEGETABLE IN INDIA

Abstract

The study was carried out with four purposes. The first objective included the socio-economic characteristics of dry season Okra marketers; the second described the marketing channel; the third analysed the structure and conduct of the market; and the fourth determined the marketing margin for dry season Okra marketers. Multi-stage sampling technique was adopted for the study. 55 Okra marketers were selected and structured questionnaires administered to them. Descriptive statistics, Gini coefficient model and Marketing margin analysis were used for analyzing the objectives. Most of the Okra marketers interviewed were females indicating that these were doing active dry season marketing of Okra vegetable in the study area. Four (4) marketing channels were identified. From the Gini coefficient model, which determined the level of concentration in relation to the structure of the markets of wholesale and retail markets, there were no barriers to entry and exit in and out of the markets during the dry season period. There was a high percentage (85 %) in the marketing margin of the marketers. Government’s indispensable role in building and repairing worn out roads, as well as constructing new ones; which will in turn bring about reduction in the cost of transportation and minimization of vegetable losses in the marketing process should be encouraged.

Keywords: Okra, dry season, market, marketing, marketers.

Paper Title

AN EXPLORATORY STUDY OF PSYCHOLOGICAL CONTRACT IN THE INDIAN ACADEMIC SECTOR

Abstract

The paper presents an exploratory study of the content of psychological contract in an Indian higher education institution. The sample consists of teaching staff in a self financed four year technical institution. Focus group discussion is conducted in the first phase to understand the issues and key areas helpful to develop relevant questionnaire for the survey. In the second phase, a survey is conducted on the teaching staff using a self administered questionnaire. An exploratory factor analysis is conducted on the survey data and is identified that eight factors are relating to employer obligations towards the faculty and four factors are relating to the faculty obligations towards their employer.

Keywords: Psychological contract, higher education, education institutions, faculty obligations, employer obligations.

Paper Title

EFFECTIVE TEACHING-LEARNING PROCESS THROUGH WIT&WIL METHODOLOGY TO PRODUCE EMPLOYABLE ENGINEERS

Abstract

The number of higher educational institutions in India has increased by 30 times compare the institutions 30 years ago. The quality of passed out engineers compare to the placement that they are getting, shows massive difference between the existing engineering education system and industry human resource requirements. All India Council for Technical Education and the Government authorities are restricting the Engineering Institutions to limit the seats up to the demand. As in October, 2015, in India 3,470 Technical Institutions with 16.7 lakh capacity, 40% seats were left unfilled. And the other major problem is employability of graduate engineers which is limited to only 18-20% this year. This paper attempts to discuss the challenges and one of the solutions of applicability of WIT & WIL Methodology in teaching-learning process of engineering institutions, which would aim to bridge the gap between institutional academic systems and industry requirements. The objective of study is to produce employable engineering graduates and helps in growth of the institutions of medium and low standards. This paper attempts to introduce the WIT & WILL with a case study along with the results before and after the methodology implementation.

Key words: Engineering Education, Teaching-Learning, Employability.

Paper Title

HRD PRACTICES FOR DEVELOPING GROWTH RATE IN SERVICE SECTOR-INDIA

Abstract

Development of Human Resources is being given due importance by all the organizations as it aims at developing all the employees of an organization in a planned manner to acquire, sharpen and apply their existing capabilities as well as their inner potentials. HRD is a total system in which its various mechanisms are embedded together to act as an integrated unit. No sub-system can work in isolation. The researches show that the working of each sub-system has its impact on other sub-systems e.g. Performance appraisal is basis for assessing training needs, career planning etc. Training is useful tool for increasing individual efficiency. It is also a part of employee welfare and is used for promotions. Implementing these HRD sub-systems helps in developing a climate in the organization where the people collaborate with each other; respect and trust others and work as a team. This, in turn, develops a highly positive and motivated workforce which enables the organization to achieve its goals. Keeping the significance of Human Resources in an organization in mind, the present study has been undertaken. The study explores the linkages in human resource development mechanisms and HRD climate variables resulting from it. The results have been extracted mainly on the basis of Secondary data However, personal experience of the researcher in few pharmaceutical industries and conversation with the authorities of the companies has been included at appropriate places. The service industry forms a backbone of social and economic development of a country. It has emerged as the largest and fastest-growing sectors in the world economy, making higher contributions to the global output and employment. Its growth rate has been higher than that of agriculture and manufacturing sectors. The present paper attempts to identify few HR challenges in the Service Industry of Indian Context and suggests various Human Resource Development practices to handle them.

Key words: HRD Climate, Potential Appraisal, Performance Appraisal, Service industry, Sustainable growth, Human Resource, HR challenges, Human Resource Development practices.

Paper Title

NEW THINKING ABOUT LEADERSHIP AND MANAGEMENT

Abstract

Stanley suggests that there is no need to go beyond transformational leadership models as we enter the 21st century. Already in the 21st century, multiple new leadership and management concepts have emerged, many of which focus on the complexity of the relationship between the leader and the follower.

Paper Title

A CONCEPTUAL STUDY ON E-MARKETING AND IT’S OPERATION ON FIRM’S PROMOTION AND UNDERSTANDING CUSTOMER’S RESPONSE

Abstract

The purpose of this conceptual paper is to discuss four main different tools which are: mobile marketing, E-mail marketing, web marketing and marketing through social networking sites, which use to distribute e-marketing promotion and understanding their different influence on consumers` perception. This study also highlighted the E-marketing, marketing through internet, mobile marketing, web marketing and role of social networks and their component in term of perceptual differences and features which are important to them according to the marketing, terms like adaption, role of trust, and customers’ satisfaction. Moreover some attributes of marketing through E-mail like Permission issue in Email in aim of using for marketing activity and key success factors. The paper is concentrated on the how the organizations using the E-marketing technique in promoting their product, advantages, problems are highlighted. It is also taken into consideration about the consumer’s response to the advertisement, the use of digital marketing in reducing the advertisement expenses of the organization. It also aimed to find out the response and understanding of viewers about the advertisement in digital media, is the media reaching the expected audience or viewers and their perception about the product, and advantage of E-marketing, on line selling of new and innovative products.
Key words: E-marketing, internet marketing, mobile marketing, E-mail marketing, web marketing, digital marketing.

Paper Title

SECURITY ANALYSIS OF MAHARATNA COMPANIES

Abstract

The security analysis and protection of modern distributed information systems has to deal with the complexity, heterogeneity and broad interconnectivity of the systems. With respect to that our approach employs object-oriented modeling techniques in order to facilitate the analysis and to assure its quality even in case of extensive systems. The analysis efforts can concentrate on the creation of a model of the existing system, while threat and weakness identification, risk assessment, and countermeasure planning are substantially supported by automated tool-assistance. The tool moreover adopts conceptions of object-oriented design tools like the utilization of predefined class libraries and the use of graphical UML-based class and instance diagrams. Therefore the tool already supports the comfortable model creation. The following tasks correspond to model analysis, refinement and augmentation. They are supported by automated tool functions which apply enhanced object-oriented techniques like multiple class hierarchies, object patterns, and graph rewrite system based transformation rules. We report on the principles of the approach and clarify its application by means of an example.

Key words: Key Words: Security Analysis, Risk Analysis, Risk Assessment.

Paper Title

THE ROLE OF MSME’S IN THE SOCIO ECONOMIC DEVELOPMENT OF WOMEN ENTREPRENEURSHIP

Abstract

Entrepreneurship is the future of modern society. It is observed that women entrepreneur networks are major source of knowledge about women’s entrepreneurship and they are increasingly recognized as a voluble tool for its development and promotion of the 1.3 billion people who live in absolute poverty and the around the globe. 70% are women work two thirds to the worlds working hours. Women earn only 10% of the worlds income women own less than 1% of the worlds property. The focuses on the concept of women entrepreneurs in India and their attributes in business motives behind setting up off enterprise, challenges faced and available support systems.

Key words: Women entrepreneurs, women development, challenges.

Paper Title

CRIME AGAINST WOMEN IN INDIA- AN OVERVIEW

Abstract

Centuries have come, and centuries have gone, but the plight of women is not likely to change. Time has helplessly watched women suffering in the form of discrimination, oppression, exploitation, degradation, aggression, humiliation. In Indian society, woman occupies a vital position and venerable place. The Vedas glorified women as the mother, the creator, one who gives life and worshipped her as a „Devi’ or Goddess. But their glorification was rather mythical for at the same time, in India women found her totally suppressed and subjugated in a patriarchal society. Indian women through the countries remained subjugated and oppressed because society believed in clinging on to orthodox beliefs for the brunt of violence domestic as well as public, Physical, emotional and mental. Male violence against women is worldwide phenomenon. Fear of violence is an important factor in the lives of most women. Fear of violence is the cause of lack of participation in every sphere of life. There are various forms of crime against women. Sometimes it is even before birth, some times in the adulthood and other phrases of life. In the Indian society, position of women is always perceived in relation to the man. This perception has given birth to various customs and practices. Violence against women both inside and outside of their home has been a crucial issue in the contemporary Indian society. Women in India constitute near about half of its population and most of them are grinding under the socio-cultural and religious structures. One gender has been controlling the space of the India’s social economic, political and religious fabric since time immemorial. The present study felt the need that in the era of globalization and modernization the present trends of crimes against women is on increase. Recently the brutal gang rape against 23 year student in Delhi again sparked the debate on Indian mental set up and existing law and order in the Country.

Key words:

Paper Title

ECONOMIC VALUE ADDED AS TECHNIQUE OF PERFORMANCE EVALUATION

Abstract

EVA can be used for the purposes of setting organizational goals, performance measurement, determining bonus, communication with shareholders and investors, motivation of managers, capital budgeting, corporate budgeting, corporate valuation, Economic performance Evaluation of Furniture Company through indicator many Slovak managers have recognized that to evaluate the performance of the company only on the basis of profit or revenues are not enough. Financial results provide more or less view into the past and say a little about the perspectives of the company. Therefore, many companies stopped taking accounting as the sole basis for measuring of performance. Modern approaches consider finance as only one of many indicators. The performers and treating under performers are today’s norm to establish equity to work place. Aptly, lots of techniques have been developed so far to address this issue. Each technique has its own parameters and conceptual underpinning. Conceptualization of techniques with their limitations and challenges are very much important before their application. This paper gives an overview of different performance measures emphasizing Economic Value Added (EVA). An attempt is made to compare EVA with other performance measures to give the readers a more focused orientation with the EVA. Literature review is used as a methodology with qualitative orientation of research.
Key words: economic profit, performance measurement, value management, Performance measures.

Paper Title

FACTORS AFFECTING E-TAILING WEBSITE EFFECTIVENESS: AN INDIAN PERSPECTIVE

Abstract

Internet retailing has emerged as an attractive alternative to traditional brick and mortar stores offering a number of advantages such as high speed of transaction, more number of selections and prices, convenience, time and space neutrality, fun and enjoyment.In contrast to the increasing volume of internet usage in India, e-tailing is still in the nascent stages in the country. Additionally, there are few studies related to B2C ecommerce in Indian subcontinent. Internet has proved to be an excellent medium for e-marketers to reach to a wider spectrum of audience efficiently. It has caused a phenomenal amount of change in the consumers’ decision making process.

Key words: Internet, retailing, B2C, Ecommerce, E-tailing.