Paper Title

VIOLATION OF CONVERSATIONAL MAXIMS: THE CASE OF ADVERTISEMENTS

Abstract

Following Grice\'s (1975) proposition that irony and humour in texts may stem from the violation of conversational maxims, Yamaguchi (1988) and Attardo (1993) published works on \'nonbonafide texts of humour\'. Texts which strictly adhere to Gricean maxims invariably produce meanings. In such a scenario, ambiguous texts which violate these maxims should not be able to convey any meaning. However, this is not the case; advertisements with ambiguous language do communicate and convey meanings. Then how do we interpret this paradox? This study examines the violation of maxims in ambiguous advertising texts and explores the inferential paths that help us uncover their underlying meanings.
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Paper Title

A STUDY ON DIMENSIONS OF PARENTAL INVOLVEMENTAND IMPACT ON CHILD’S ACADEMIC ACHIEVEMENT

Abstract

Students are the important assets of academic institutions because the social and financial development of a country is directly proportional with academic success of the students. Hence students are a very important asset to the academic institutions across countries. A Student’s well-being is also proportional to their academic successes since academic achievements and an improved parental involvement in the future are interlinked. So, education basically provides a forum for human capital development.Parent involvement helps extend teaching outside the classroom, creates a more positive experience for children and helps children perform better when they are in school.
KEYWORDS : Academic achievement, Parental, Involvement, Development

Paper Title

महात्मा गांधी की राजनीतिक विचारों का आधार -अहिंसा की अवधारणा के संबंध में

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Paper Title

A STUDY ON PEER PRESSURE AND ITS IMPACT ON STUDENTS

Abstract

Academic achievement describes academic outcomes that indicate the extent to which a student has achieved their learning goals. Academic achievement is important because it shapes the minds of the students. Academic achievement is often measured through examinations or continuous assessments. Peer pressure is certainly among those pressures which a student particularly experience in school days and which really has a impact on attitude, self- esteem, feeling of security and insecurity and also academic performance and stress. Teenagers need to be guided to deal critically with peer pressure. Looking at modern society, most teenagers are unaware of the pressure they may be under with their peers. Teenagers need to be aware of the implications of the people they choose to interact with. Therefore this research paper helps to know about the peer pressure and its impact on academic development of the students.
KEYWORDS : Academic achievement, Peer, Pressure, Impact, Teenagers

Paper Title

TRANSFORMATION OF WOMEN IN \'ON THE WINGS OF BUTTERFLIES\' BY KAVERY NAMBISAN

Abstract

This paper examines Kavery Nambisan’s novel On the Wings of Butterflies, analyzing its intricate exploration of identity, social hierarchies, and personal transformation. By researching into the personal histories of its characters, the novel highlights how past experiences shape present realities and relationships. The study investigates Nambisan’s portrayal of individuals steering the tensions between modernity and tradition, revealing the complexities of social structures and cultural expectations. Through an analysis of her evocative prose and vivid descriptions of nature, this paper explores how the natural world functions as both a metaphorical and literal backdrop to the characters’ emotional and psychological journeys. Furthermore, the research identifies resilience, self-discovery, and the quest for belonging as central themes that resonate throughout the narrative. Ultimately, this study finds that Nambisan’s work offers a profound reflection on human experiences, emphasizing the intersections of gender, identity, and social justice within contemporary Indian literature.
KEYWORDS : Belongingness, Identity and Transformation, Social Hierarchies, Modernity vs. Tradition Gender