Paper Title

EMERGING TRENDS IN HUMAN RESOURCE MANAGEMENT

Abstract

Human Resource is of paramount importance for the success of any organisation. It is a source of strength and aid. In the present complex milieu, organisations are greatly influenced by changes taking place in internal as well as external environment, no business or organisation can change or exist or grow without appropriate human resources. Therefore human resource has become the focus of attention of every progressive organisation. In the changing world, the philosophy and perspective of HRM needs to transform and redesign. This paper attempts to spotlight the latest trends in HRM for the present century like employee engagement, Growth of gen Y employees, Work life integration etc.

Keywords Human Resource, Change , environment, progressive, employee engagement

Paper Title

GROWTH AND CHALLENGES OF RETAIL INDUSTRY IN INDIA

Abstract

The Indian Retail Industry is the fifth most prominent on the planet. Counting framed and muddled bits, Indian retail industry is one of the speediest making endeavors in India, particularly over the range of the most recent couple of years. Despite the route that at first the retail business in India was for the most part crazy, however with the change of taste and inclinations of clients, the Industry is getting more obvious nowadays and getting sorted out besides. The Indian Retail Industry is required to make from US$330 billion in 2007 to US$650 billion by 2016. As indicated by the tenth Annual Global Retail Development Index (GRDI) of A.T. Kearney, India is having a particularly solid progression genuine base that is the reason it’s the ideal time to go into Indian Retail Market. Indian Retail Market addresses 22% of nation’s GDP and it adds to 8% of the aggregate work. The aggregate retail spending is assessed to twofold in the going with five years. Of this, sorted out retail –currently making at a CAGR of 22%-is surveyed to be 21% of aggregate usage. The untidy retail part is relied on to make at around 10% for every annum with plans expected that would ascend from $309 billion in 2006-07 to $621 billion in 2015-16. This paper concentrated on changing face of Retail Industry, sorted out or tangled retail industry, certified players in retail industry also highlights the inconveniences went up against by the business in not too difficult to reach future.

Keywords Retail, Industry, Organized and unorganized sector.

Paper Title

RURAL MARKETING IN INDIA

Abstract

Marketing is a widely used term to describe the means of communication between the company and the consumer audience. Marketing is the adaptation of the commercial activities and use of institutions by the organizations with a purpose to induce behavioral change on a short-term or permanent basis. The techniques used in marketing include choosing target markets through market analysis and market segmentation, as well as understanding methods of influence on the consumer behavior. The marketing planning creates strategies for the company to place advertising to the dedicated consumer from a societal point of view, marketing provides the link between a society’s material requirements and its economic patterns of response. This way marketing satisfies these needs and wants through the development of exchange processes and the building of long-term relationships. In case of nonprofit organization marketing, the aim is to increase the deliver an ethos message about the organization’s services to the applicable audience. Governments often employ marketing to communicate messages with a social purpose, such as a public health or safety message, to citizens.

Keywords Rural Marketing, Indian Economy, Market Analysis, Market Segmentation

Paper Title

QUALITY OF WORK LIFE –WITH RESPECT TO JOB SATISFACTION AND PERFORMANCE

Abstract

The increased complexity of today’s environment poses several challenges to hospitalmanagement during the next decade. Trends such as changing organizational structures, increased knowledge and specialisation, interdisciplinary collaboration, advancement of technology, new health problems and health care policy, and sophistication in medical education have a part to play. All these affect the nursing profession and skill requirements as well as their commitment to performance in hospitals. In view of this, hospital management has to ensure quality of life for nurses that can provide satisfaction and enhance job performance. In this paper, an attempt is made to review the literature on quality of life to identify the concept and measurement variables as well its linkage with satisfaction and performance.

Keywords quality of work life, job performance, job satisfaction.

Paper Title

A STUDY ON WOMEN CONSUMER ATTITUDE OF PURCHASING CAR

Abstract

In today’s competitive world, every company has to study consumer purchasing power and behaviours prior to develop a marketing plan for their product. This enables the marketer to understand who constitute the market, what and why the market buys, who participate in and influences the buying process, and how, when and where consumer buy. But such knowledge is critical for marketers since having a strong understanding of buyer behaviour will help shed light on what is important to the customer and also suggest the important influences on customer decision-making. Using this information, marketers can create marketing programs that they believe will be of interest to customers. Buyer behaviour is deeply rooted in psychology with dashes of sociology thrown in just to make things more interesting. Since every person in the world is different, it is impossible to have simple rules that explain how buying decisions are made. Contemporary approaches to business emphasize the importance of adopting a consumer focus. Marketing, in particular, begins and ends with the consumer from determining his or her needs to ensure post-purchase satisfaction.
The economic status of the modern women has been greatly influenced by the rapidly changing environment they live in are exposed to, their education background and the commercial opportunities that are available to them. The combination of more employment opportunities for women had a large impact of the consumption habits of women

Objective of the Study

1. To analyze purchasing pattern of women consumers
2. To find of attitude of women consumer towards purchasing of car
3. To find out the factor influencing the women consumer in decision making

Keywords Economic, post purchase satisfaction, competition, modern.

Paper Title

STAY INVESTED – STAY SECURED WITH LONGTERM INVESTMENT PLANS

Abstract

True financial independence comes not with money, but with knowledge and investment in long term investment plans. A long term investment plan is one that secures investors family and from any uncertainties and provides a stalk of financial support at times. Learning the right way to deal with money at every stage – whether earning, protecting, budgeting, saving, spending, leveraging, investing or insuring it, will create sustainable long-term wealth creation. Basically, all the long term plans are to be considered as savings plans. Perhaps, most of the long term investment plans are such that they assure financial freedom during elderly days of the life. Having an alignment between ones financial goals and their investment plan would only ensure a continuous and steady income at a later time and make best out of the present outflows and also the investor should periodically keep reviewing and refining portfolio allocation with changing financial goals. All the long term plans are crafted to meet the specific set of needs of its clients – be it an investment for higher studies, children marriage, building home or compensating medical issues at a later part of life. This paper focuses on such long term plans which would safeguard the investors’ future either by assisting at uncertainties or by providing a flow of income.

KeywordsFinancial independence, Long term investment plans, Sustainable long-term wealth creation.

Paper Title

A STUDY ON THE EFFECTIVENESS OF DIGITAL MARKETING IN THE CURRENT COMPETEIVE SCENARIO

Abstract

Marketers are faced with new challenges and opportunities within this digital age. Digital marketing is the utilization of electronic media by the marketers to promote the products or services into the market. The main objective of digital marketing is attracting customers and allowing them to interact with the brand through digital media. This article focuses on the importance of digital marketing for both marketers and consumers. We examine the effect of digital marketing on the firms’ sales. Additionally the differences between traditional marketing and digital marketing in this paper are presented. This study has described various forms of digital marketing, effectiveness of it and the impact it has on firm’s sales.

KeywordsDigital Marketing, Promotion Effectiveness, Customer Reach, Media.